LEADER 03139nam  22005775  450 
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010   $a9781484228296
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024 7 $a10.1007/978-1-4842-2829-6
035   $a(CKB)3710000001410377
035   $a(DE-He213)978-1-4842-2829-6
035   $a(MiAaPQ)EBC4882073
035   $a(WaSeSS)IndRDA00116848
035   $a(CaSebORM)9781484228296
035   $a(PPN)222239573
035   $a(OCoLC)1005138974
035   $a(OCoLC)on1005138974
035   $a(EXLCZ)993710000001410377
100   $a20170620d2017      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aIntroduction to Google Analytics $eA Guide for Absolute Beginners /$fby Todd Kelsey
205   $a1st ed. 2017.
210  1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2017.
215   $a1 online resource
300   $aIncludes index.
311 08$a9781484228289 
311 08$a1484228286 
327   $aChapter 1: Overview -- Chapter 2: Blogalytics -- Chapter 3: Getting Traffic for Analytics -- Chapter 4: Reviewing Performance of Campaigns -- Chapter 5: Fun with eCommerce Analytics Part I: Shopify -- Chapter 6: Fun with eCommerce Analytics Part II: AdWords -- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad -- Chapter 8: Exploring Google Analytics Certification.
330   $aDevelop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You?ll Learn: Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification.
606   $aInternet marketing
606   $aBig data
606   $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010
606   $aBig Data$3https://scigraph.springernature.com/ontologies/product-market-codes/I29120
615  0$aInternet marketing.
615  0$aBig data.
615 14$aOnline Marketing/Social Media.
615 24$aBig Data.
676   $a658.872
700   $aKelsey$b Todd$4aut$4http://id.loc.gov/vocabulary/relators/aut$0999970
702   $aLyon$b Brandon
801  0$bUMI
801  1$bUMI
906   $aBOOK
912   $a9910254902803321
996   $aIntroduction to Google Analytics$92295475
997   $aUNINA