LEADER 03644nam  22005775  450 
001 9910254902703321
005 20240729150520.0
010   $a1-4842-2805-7
024 7 $a10.1007/978-1-4842-2805-0
035   $a(CKB)3710000001387858
035   $a(DE-He213)978-1-4842-2805-0
035   $a(MiAaPQ)EBC4863660
035   $a(CaSebORM)9781484228043
035   $a(PPN)222239565
035   $a(OCoLC)1005143073
035   $a(OCoLC)on1005143073
035   $a(EXLCZ)993710000001387858
100   $a20170522d2017      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBricks to Clicks $eWhy Some Brands Will Thrive in E-Commerce and Others Won't /$fby David Feinleib
205   $a1st ed. 2017.
210  1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2017.
215   $a1 online resource (XIV, 156 p. 21 illus. in color.)
311   $a1-4842-2804-9 
320   $aIncludes bibliographical references at the end of each chapters. and index.
327   $aChapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
330   $aLearn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today?s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize.
606   $aInternet marketing
606   $aBranding (Marketing)
606   $aPublic relations
606   $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010
606   $aBranding$3https://scigraph.springernature.com/ontologies/product-market-codes/513070
606   $aCorporate Communication/Public Relations$3https://scigraph.springernature.com/ontologies/product-market-codes/513040
615  0$aInternet marketing.
615  0$aBranding (Marketing).
615  0$aPublic relations.
615 14$aOnline Marketing/Social Media.
615 24$aBranding.
615 24$aCorporate Communication/Public Relations.
676   $a658.872
700   $aFeinleib$b David$4aut$4http://id.loc.gov/vocabulary/relators/aut$0998253
801  0$bUMI
801  1$bUMI
906   $aBOOK
912   $a9910254902703321
996   $aBricks to Clicks$92289710
997   $aUNINA