LEADER 03681nam 22005895 450 001 9910254901603321 005 20200705114127.0 010 $a3-662-54489-X 024 7 $a10.1007/978-3-662-54489-1 035 $a(CKB)3850000000027460 035 $a(DE-He213)978-3-662-54489-1 035 $a(MiAaPQ)EBC4851701 035 $a(PPN)22223461X 035 $a(EXLCZ)993850000000027460 100 $a20170428d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Timeless Principles of Successful Business Strategy $eCorporate Sustainability as the New Driving Force /$fby Eric Viardot 205 $a2nd ed. 2017. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2017. 215 $a1 online resource (IX, 114 p.) 225 1 $aManagement for Professionals,$x2192-8096 311 $a3-662-54488-1 327 $aThe Importance of Sustainability in Corporate Strategy -- Why Are Corporate Ambition and Culture Vital for Sustainability? -- Treasuring Selected Customers: The Secret for Sustainability? -- How Do Enduring Firms Outlive the Environment and the Competition? -- Why Sustainable Firms Have a Superior Management of Capabilities? -- Selecting the Right Organization and Structure for Sustainability -- Learning from the Operational Practices of Sustainable Companies -- Innovation: The Central Way to Achieve Corporate Sustainability -- Growth Strategy for Corporate Sustainability -- The Value of Great Executing and Humility for Sustainability -- Conclusion: Timeless Principles of Corporate Sustainability. . 330 $aWhile it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis. 410 0$aManagement for Professionals,$x2192-8096 606 $aLeadership 606 $aOrganization 606 $aPlanning 606 $aIndustrial management?Environmental aspects 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000 606 $aSustainability Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515040 615 0$aLeadership. 615 0$aOrganization. 615 0$aPlanning. 615 0$aIndustrial management?Environmental aspects. 615 14$aBusiness Strategy/Leadership. 615 24$aOrganization. 615 24$aSustainability Management. 676 $a658.408 700 $aViardot$b Eric$4aut$4http://id.loc.gov/vocabulary/relators/aut$0471773 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910254901603321 996 $aThe Timeless Principles of Successful Business Strategy$92184054 997 $aUNINA