LEADER 03166nam  22006255  450 
001 9910254901303321
005 20251116172817.0
010   $a3-319-49998-X
024 7 $a10.1007/978-3-319-49998-7
035   $a(CKB)3710000001364520
035   $a(DE-He213)978-3-319-49998-7
035   $a(MiAaPQ)EBC4860856
035   $a(PPN)222234555
035   $a(EXLCZ)993710000001364520
100   $a20170516d2017      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe Product Manager's ToolkitŪ $eMethodologies, Processes, and Tasks in Technology Product Management /$fby Gabriel Steinhardt
205   $a2nd ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017.
215   $a1 online resource (XVII, 207 p. 34 illus., 2 illus. in color.)
225 1 $aManagement for Professionals,$x2192-8096
311 08$a3-319-49997-1 
327   $aIntroduction -- Part I: Product Management Concepts -- Part II: Product Management Editorials -- Part III: Product Manager?s ToolkitŪ (PMTK). .
330   $aThis book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's ToolkitŪ (PMTK) product management methodology, a globally adopted best practice.
410  0$aManagement for Professionals,$x2192-8096
606   $aManagement
606   $aIndustrial management
606   $aOrganization
606   $aPlanning
606   $aMarketing
606   $aProject management
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aProject Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515020
615  0$aManagement.
615  0$aIndustrial management.
615  0$aOrganization.
615  0$aPlanning.
615  0$aMarketing.
615  0$aProject management.
615 14$aInnovation/Technology Management.
615 24$aOrganization.
615 24$aMarketing.
615 24$aProject Management.
676   $a658.514
700   $aSteinhardt$b Gabriel$4aut$4http://id.loc.gov/vocabulary/relators/aut$0933320
906   $aBOOK
912   $a9910254901303321
996   $aThe Product Manager's ToolkitŪ$92100728
997   $aUNINA