LEADER 01057nam--2200373---450- 001 990005776210203316 005 20121114120400.0 035 $a000577621 035 $aUSA01000577621 035 $a(ALEPH)000577621USA01 035 $a000577621 100 $a20121106d1970----km-y0itay50------ba 101 $aita 102 $aIT 105 $aa---||||001yy 200 1 $a<> elementi di Euclide$fa cura di Attilio Frajese, Lamberto Maccioni 210 $aTorino$cUTET$d1970 215 $a1046 p., [12] carte di tav.$cill.$d24 cm 225 2 $aClassici della scienza 410 0$12001$aClassici della scienza 500 11$aElementa$919338 676 $a513 700 1$aEUCLIDES$040842 702 1$aFRAJESE,$bAttilio 702 1$aMACCIONI,$bLamberto 801 0$aIT$bsalbc$gISBD 912 $a990005776210203316 951 $aXV.8. 119$b221947 L.M.$cXV.8. 959 $aBK 969 $aFSO 979 $aIANNONE$b90$c20121106$lUSA01$h1103 979 $aIANNONE$b90$c20121114$lUSA01$h1204 996 $aElementa$919338 997 $aUNISA LEADER 04263nam 22006855 450 001 9910254899303321 005 20240313115739.0 010 $a9783319515717 010 $a3319515713 024 7 $a10.1007/978-3-319-51571-7 035 $a(CKB)4340000000061759 035 $a(DE-He213)978-3-319-51571-7 035 $a(MiAaPQ)EBC4925094 035 $a(PPN)222237430 035 $a(Perlego)3498019 035 $a(EXLCZ)994340000000061759 100 $a20170725d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Social Organisation of Marketing $eA Figurational Approach to People, Organisations, and Markets /$fedited by John Connolly, Paddy Dolan 205 $a1st ed. 2017. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2017. 215 $a1 online resource (XIII, 230 p.) 311 08$a9783319515700 311 08$a3319515705 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aChapter 1. The Social Organisation of Marketing: An Introduction; John Connolly and Paddy Dolan -- Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology; Jennifer Smith Maguire -- Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd: 1876-1960; John Connolly -- Chapter 4. Unintentional social consequences of disorganised marketing of Corporate Social Responsibility: Figurational insights from the oil and gas sector in Africa; Stephen Vertigans -- Chapter 5. Organisational Dynamics and the Role of the Child in Markets ; Paddy Dolan -- Chapter 6. Ballet for the Sun King: Power, Talent and Organisation; John Lever and Stephen Swailes -- Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities; Ad van Iterson and Johanna Richter -- Chapter 8. Organisations and American Collective Self-Understanding; Stephen Mennell -- Chapter 9. Figurational theory: Moving from description andtechnological empiricism to empirical- theoretical explanations; John Connolly and Paddy Dolan. 330 $aThe book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. . 606 $aMarketing 606 $aMass media 606 $aInternational economic integration 606 $aGlobalization 606 $aBusiness ethics 606 $aDiversity in the workplace 606 $aMarketing 606 $aMedia Sociology 606 $aEmerging Markets and Globalization 606 $aBusiness Ethics 606 $aCross-Cultural Management 615 0$aMarketing. 615 0$aMass media. 615 0$aInternational economic integration. 615 0$aGlobalization. 615 0$aBusiness ethics. 615 0$aDiversity in the workplace. 615 14$aMarketing. 615 24$aMedia Sociology. 615 24$aEmerging Markets and Globalization. 615 24$aBusiness Ethics. 615 24$aCross-Cultural Management. 676 $a658.8 702 $aConnolly$b John$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aDolan$b Paddy$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910254899303321 996 $aThe Social Organisation of Marketing$92225563 997 $aUNINA