LEADER 04689nam  22006735  450 
001 9910254899303321
005 20200701212906.0
010   $a3-319-51571-3
024 7 $a10.1007/978-3-319-51571-7
035   $a(CKB)4340000000061759
035   $a(DE-He213)978-3-319-51571-7
035   $a(MiAaPQ)EBC4925094
035   $a(PPN)222237430
035   $a(EXLCZ)994340000000061759
100   $a20170725d2017      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe Social Organisation of Marketing $eA Figurational Approach to People, Organisations, and Markets /$fedited by John Connolly, Paddy Dolan
205   $a1st ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2017.
215   $a1 online resource (XIII, 230 p.) 
311   $a3-319-51570-5 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $aChapter 1. The Social Organisation of Marketing: An Introduction; John Connolly and Paddy Dolan -- Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology; Jennifer Smith Maguire -- Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd: 1876-1960; John Connolly -- Chapter 4. Unintentional social consequences of disorganised marketing of Corporate Social Responsibility: Figurational insights from the oil and gas sector in Africa; Stephen Vertigans -- Chapter 5. Organisational Dynamics and the Role of the Child in Markets ; Paddy Dolan -- Chapter 6. Ballet for the Sun King: Power, Talent and Organisation; John Lever and Stephen Swailes -- Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities; Ad van Iterson and Johanna Richter -- Chapter 8. Organisations and American Collective Self-Understanding; Stephen Mennell -- Chapter 9. Figurational theory: Moving from description and technological empiricism to empirical- theoretical explanations; John Connolly and Paddy Dolan.
330   $aThe book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. .
606   $aMarketing
606   $aMass media
606   $aCommunication
606   $aGlobalization
606   $aMarkets
606   $aSocial responsibility of business
606   $aInternational business enterprises?Cross-cultural studies
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aMedia Sociology$3https://scigraph.springernature.com/ontologies/product-market-codes/X22110
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
606   $aCorporate Social Responsibility$3https://scigraph.springernature.com/ontologies/product-market-codes/526010
606   $aCross-Cultural Management$3https://scigraph.springernature.com/ontologies/product-market-codes/525040
615  0$aMarketing.
615  0$aMass media.
615  0$aCommunication.
615  0$aGlobalization.
615  0$aMarkets.
615  0$aSocial responsibility of business.
615  0$aInternational business enterprises?Cross-cultural studies.
615 14$aMarketing.
615 24$aMedia Sociology.
615 24$aEmerging Markets/Globalization.
615 24$aCorporate Social Responsibility.
615 24$aCross-Cultural Management.
676   $a658.8
702   $aConnolly$b John$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aDolan$b Paddy$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910254899303321
996   $aThe Social Organisation of Marketing$92225563
997   $aUNINA