LEADER 03735nam 22006855 450 001 9910254898903321 005 20250430120205.0 010 $a3-319-59701-9 024 7 $a10.1007/978-3-319-59701-0 035 $a(CKB)3710000001411603 035 $a(DE-He213)978-3-319-59701-0 035 $a(MiAaPQ)EBC4883997 035 $a(PPN)222235519 035 $a(EXLCZ)993710000001411603 100 $a20170622d2017 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in National Brand and Private Label Marketing $eFourth International Conference, 2017 /$fedited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén 205 $a1st ed. 2017. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017. 215 $a1 online resource (XI, 210 p. 15 illus., 6 illus. in color.) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$a3-319-59700-0 320 $aIncludes bibliographical references at the end of each chapters. 327 $aPart I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research. 330 $aThis volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing ? a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches werealso presented, as is reflected in many of the book?s chapters. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aMarketing 606 $aPsychology, Industrial 606 $aElectronic commerce 606 $aStrategic planning 606 $aLeadership 606 $aMarketing 606 $aWork and Organizational Psychology 606 $aE-Business 606 $aBusiness Strategy and Leadership 615 0$aMarketing. 615 0$aPsychology, Industrial. 615 0$aElectronic commerce. 615 0$aStrategic planning. 615 0$aLeadership. 615 14$aMarketing. 615 24$aWork and Organizational Psychology. 615 24$aE-Business. 615 24$aBusiness Strategy and Leadership. 676 $a658.827 702 $aMartínez-López$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aGázquez-Abad$b Juan Carlos$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aAilawadi$b Kusum L$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aYagüe-Guillén$b María Jesús$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910254898903321 996 $aAdvances in National Brand and Private Label Marketing$91934675 997 $aUNINA LEADER 02491oas 2200961 a 450 001 9910140525803321 005 20251105213014.0 011 $a1468-036X 035 $a(DE-599)ZDB1480712-9 035 $a(OCoLC)38911715 035 $a(CONSER) 2003252708 035 $a(CKB)963017764189 035 $a(EXLCZ)99963017764189 100 $a19980407a19959999 sy 101 0 $aeng 135 $aurmnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEuropean financial management 210 $a[Oxford] $cBlackwell Publishers 215 $a1 online resource 300 $aRefereed/Peer-reviewed 311 08$a1354-7798 606 $aFinance$zEuropean Union countries$vPeriodicals 606 $aInternational finance$vPeriodicals 606 $aCorporations$zEuropean Union countries$xFinance$vPeriodicals 606 $aFinances$zPays de l'Union europe?enne$vPe?riodiques 606 $aBusiness Finance$2ebps 606 $aCorporations$xFinance$2fast$3(OCoLC)fst00879841 606 $aFinance$2fast$3(OCoLC)fst00924349 606 $aInternational finance$2fast$3(OCoLC)fst00976945 607 $aEuropean Union countries$2fast 608 $aPeriodical. 608 $aperiodicals.$2aat 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 608 $aPe?riodiques.$2rvmgf 615 0$aFinance 615 0$aInternational finance 615 0$aCorporations$xFinance 615 6$aFinances 615 7$aBusiness Finance. 615 7$aCorporations$xFinance. 615 7$aFinance. 615 7$aInternational finance. 676 $a658.15094 712 02$aEuropean Financial Management Association, 801 0$bF#A 801 1$bF#A 801 2$bOCL 801 2$bOCLCQ 801 2$bWAU 801 2$bOCLCQ 801 2$bVRC 801 2$bUBY 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCQ 801 2$bOCLCF 801 2$bOCLCO 801 2$bVT2 801 2$bOCLCQ 801 2$bWT2 801 2$bNLE 801 2$bOCLCQ 801 2$bAU@ 801 2$bUKMGB 801 2$bOCLCQ 801 2$bU3W 801 2$bNJT 801 2$bOCL 801 2$bOCLCQ 801 2$bSRU 801 2$bUBY 801 2$bOCLCO 801 2$bOCLCQ 801 2$bOCLCL 801 2$bOCLCQ 906 $aJOURNAL 912 $a9910140525803321 996 $aEuropean financial management$92190166 997 $aUNINA