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101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aIntroduction to search engine optimization $ea guide for absolute beginners /$fby Todd Kelsey
210  1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2017.
215   $a1 online resource (XIV, 126 p. 169 illus., 146 illus. in color.)
311 08$a9781484228500 
311 08$a1484228502 
320   $aIncludes bibliographical references and index.
327   $aChapter 1: Introduction -- Chapter 2: Skillbox - Content -- Chapter 3: SEO Basics -- Chapter 4: Keyword Research -- Chapter 5: Try SEO -- Chapter 6: Analyze How Things Are Going -- Chapter 7: Explore Webmaster Tools/Search Console -- Chapter 8: Keeping Up with Changes -- Chapter 9: Exploring SEO Certification.
330   $aDon't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You?ll Learn: Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console.
606   $aBig data
606   $aInternet marketing
606   $aBig Data$3https://scigraph.springernature.com/ontologies/product-market-codes/I29120
606   $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010
615  0$aBig data.
615  0$aInternet marketing.
615 14$aBig Data.
615 24$aOnline Marketing/Social Media.
676   $a025.04252
700   $aKelsey$b Todd$0999970
801  0$bUMI
801  1$bUMI
906   $aBOOK
912   $a9910254852303321
996   $aIntroduction to search engine optimization$92518675
997   $aUNINA