LEADER 03064nam  22005775  450 
001 9910254851803321
005 20200705005215.0
010   $a9781484228548
010   $a1484228545
024 7 $a10.1007/978-1-4842-2854-8
035   $a(CKB)3710000001411088
035   $a(DE-He213)978-1-4842-2854-8
035   $a(MiAaPQ)EBC4882819
035   $a(WaSeSS)IndRDA00116857
035   $a(CaSebORM)9781484228548
035   $a(PPN)202994236
035   $a(OCoLC)1005138975
035   $a(OCoLC)on1005138975
035   $a(EXLCZ)993710000001411088
100   $a20170621d2017      u|         0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aIntroduction to Social Media Marketing $eA Guide for Absolute Beginners /$fby Todd Kelsey
205   $a1st ed. 2017.
210  1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2017.
215   $a1 online resource (XII, 152 p. 242 illus., 226 illus. in color.)
300   $aIncludes index.
311 08$a9781484228531 
311 08$a1484228537 
327   $aChapter 1: Introduction -- Chapter 2: Skillbox - Content -- Chapter 3: Facebook Pages -- Chapter 4: Facebook Ads -- Chapter 5: Twitter -- Chapter 6: LinkedIn -- Chapter 7: Hootsuite -- Chapter 8: Social Media Monitoring and Analytics.
330   $aEasily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You?ll Learn: Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics.
606   $aBig data
606   $aInternet marketing
606   $aBig Data$3https://scigraph.springernature.com/ontologies/product-market-codes/I29120
606   $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010
615  0$aBig data.
615  0$aInternet marketing.
615 14$aBig Data.
615 24$aOnline Marketing/Social Media.
676   $a658.872
700   $aKelsey$b Todd$4aut$4http://id.loc.gov/vocabulary/relators/aut$0999970
702   $aLyon$b Brandon
801  0$bUMI
801  1$bUMI
906   $aBOOK
912   $a9910254851803321
996   $aIntroduction to Social Media Marketing$92526797
997   $aUNINA