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010   $a3-319-56793-4
024 7 $a10.1007/978-3-319-56793-8
035   $a(CKB)3710000001410393
035   $a(DE-He213)978-3-319-56793-8
035   $a(MiAaPQ)EBC4874033
035   $a(PPN)202988880
035   $a(EXLCZ)993710000001410393
100   $a20170608d2017      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aFraud Prevention in Online Digital Advertising /$fby Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
205   $a1st ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017.
215   $a1 online resource (XIV, 54 p. 87 illus., 15 illus. in color.) 
225 1 $aSpringerBriefs in Computer Science,$x2191-5768
311   $a3-319-56792-6 
320   $aIncludes bibliographical references at the end of each chapters.
330   $aThe authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
410  0$aSpringerBriefs in Computer Science,$x2191-5768
606   $aComputer security
606   $aApplication software
606   $aComputer communication systems
606   $aSystems and Data Security$3https://scigraph.springernature.com/ontologies/product-market-codes/I28060
606   $aInformation Systems Applications (incl. Internet)$3https://scigraph.springernature.com/ontologies/product-market-codes/I18040
606   $aComputer Communication Networks$3https://scigraph.springernature.com/ontologies/product-market-codes/I13022
615  0$aComputer security.
615  0$aApplication software.
615  0$aComputer communication systems.
615 14$aSystems and Data Security.
615 24$aInformation Systems Applications (incl. Internet).
615 24$aComputer Communication Networks.
676   $a005.8
700   $aZhu$b Xingquan$4aut$4http://id.loc.gov/vocabulary/relators/aut$01058793
702   $aTao$b Haicheng$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aWu$b Zhiang$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aCao$b Jie$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aKalish$b Kristopher$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aKayne$b Jeremy$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910254817503321
996   $aFraud Prevention in Online Digital Advertising$92502508
997   $aUNINA