LEADER 05137nam 22005895 450 001 9910254800403321 005 20200701023447.0 010 $a3-319-65091-2 024 7 $a10.1007/978-3-319-65091-3 035 $a(CKB)4100000000882028 035 $a(DE-He213)978-3-319-65091-3 035 $a(MiAaPQ)EBC5107907 035 $a(EXLCZ)994100000000882028 100 $a20171017d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCross Cultural Issues in Consumer Science and Consumer Psychology $eCurrent Perspectives and Future Directions /$fedited by Hester van Herk, Carlos J. Torelli 205 $a1st ed. 2017. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2017. 215 $a1 online resource (VI, 218 p. 13 illus.) 311 $a3-319-65090-4 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $a1.     1.  Advancing our Understanding of Cross-cultural Issues in Consumer Science and Consumer Psychology Hester van Herk & Carlos J. Torelli -- 2. Culture at the Country Level Robbert Maseland & André van Hoorn -- 3. Putting the Pieces Together: Culture and the Person Nancy Wong & Julie Anne Lee -- 4. Culture and Consumer Behavior Carlos J. Torelli, María A. Rodas, & Pascale Lahoud -- 5. Is it culture? A pragmatic approach to cross-cultural analysis Hester van Herk & Ype H. Poortinga -- 6. Positive and negative sentiments towards other nations Petra Riefler -- 7. Country-of-Origin Effects Katharina Zeugner-Roth -- 8. Culture and Branding Zeynep Gürhan-Canli, Ceren Hayran, & Gülen Sarial-Abi -- 9. Subsistence Marketplaces at the Confluence of Culture, Poverty and Low Literacy: Materially Poor Bu t Relationally Rich Madhubalan Viswanathan -- 10. Methodological issues in cross-cultural research Hans Baumgartner & Bert Weijters -- 11. Multi-level cultural issues Hester van Herk & Ronald Fischer. . 330 $aThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods.  Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered:  Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology,  cross-cultural psychology, marketing, international business,  as well as professionals in these areas. 606 $aCross-cultural psychology 606 $aIndustrial psychology 606 $aInternational business enterprises 606 $aPersonality 606 $aSocial psychology 606 $aCross Cultural Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20100 606 $aIndustrial and Organizational Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20030 606 $aInternational Business$3https://scigraph.springernature.com/ontologies/product-market-codes/525000 606 $aPersonality and Social Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20050 615 0$aCross-cultural psychology. 615 0$aIndustrial psychology. 615 0$aInternational business enterprises. 615 0$aPersonality. 615 0$aSocial psychology. 615 14$aCross Cultural Psychology. 615 24$aIndustrial and Organizational Psychology. 615 24$aInternational Business. 615 24$aPersonality and Social Psychology. 676 $a155.8 702 $avan Herk$b Hester$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aTorelli$b Carlos J$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910254800403321 996 $aCross Cultural Issues in Consumer Science and Consumer Psychology$91561036 997 $aUNINA