LEADER 03701nam  22006615  450 
001 9910254789103321
005 20200703180551.0
010   $a1-137-51434-5
024 7 $a10.1057/9781137514349
035   $a(CKB)3710000000607562
035   $a(DE-He213)978-1-137-51434-9
035   $a(MiAaPQ)EBC4720532
035   $a(EXLCZ)993710000000607562
100   $a20160315d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAustralian Women in Advertising in the Twentieth Century /$fby J. Dickenson
205   $a1st ed. 2016.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Pivot,$d2016.
215   $a1 online resource (X, 144 p.) 
225 1 $aPalgrave Pivot
311   $a1-349-70302-8 
311   $a1-137-51433-7 
320   $aIncludes bibliographical references and index.
327   $aAdvertising : a suitable career? -- Educating shoppers in the 1920s -- Elma Kelly's empire : an Australian in Asia -- Looking out to the world -- The girls who made it -- Advertising and beyond -- Women experts and consumer culture -- Selling fashion after World War Two -- Bold invaders : the impact of the women's movement.
330   $aWhen did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.
410  0$aPalgrave pivot.
606   $aCivilization?History
606   $aSocial history
606   $aHistory, Modern
606   $aIslands of the Pacific?History
606   $aIndustries
606   $aCultural History$3https://scigraph.springernature.com/ontologies/product-market-codes/723000
606   $aSocial History$3https://scigraph.springernature.com/ontologies/product-market-codes/724000
606   $aModern History$3https://scigraph.springernature.com/ontologies/product-market-codes/713000
606   $aAustralasian History$3https://scigraph.springernature.com/ontologies/product-market-codes/716000
606   $aIndustries$3https://scigraph.springernature.com/ontologies/product-market-codes/527000
607   $aAustralia$2fast
608   $aHistory.$2fast
615  0$aCivilization?History.
615  0$aSocial history.
615  0$aHistory, Modern.
615  0$aIslands of the Pacific?History.
615  0$aIndustries.
615 14$aCultural History.
615 24$aSocial History.
615 24$aModern History.
615 24$aAustralasian History.
615 24$aIndustries.
676   $a306.09
700   $aDickenson$b J$4aut$4http://id.loc.gov/vocabulary/relators/aut$0898629
906   $aBOOK
912   $a9910254789103321
996   $aAustralian Women in Advertising in the Twentieth Century$92007689
997   $aUNINA