LEADER 04436nam  22006735  450 
001 9910254767003321
005 20200629235924.0
010   $a3-319-50745-1
024 7 $a10.1007/978-3-319-50745-3
035   $a(CKB)3780000000451194
035   $a(DE-He213)978-3-319-50745-3
035   $a(MiAaPQ)EBC4987071
035   $a(EXLCZ)993780000000451194
100   $a20170824d2017      u|             0
101 0 $aeng
135   $aurnn#||||||||
181   $ctxt$2rdacontent
181   $csti$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBright Modernity$b[electronic resource] $eColor, Commerce, and Consumer Culture /$fedited by Regina Lee Blaszczyk, Uwe Spiekermann
205   $a1st ed. 2017.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2017.
215   $a1 online resource (X, 287 p. 39 illustrations, 27 illustrations in colour.)
225 1 $aWorlds of Consumption
300   $aIncludes index.
311   $a3-319-50744-3 
320   $aIncludes bibliographical references and index.
327   $aI. Foundations: Industry and Education -- 1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries -- 2. Learning to See with Milton Bradley -- II. Gender and Color -- 3. ?Real Men Wear Pink?? A Gender History of Color -- 4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century -- 5. Let?s Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color -- III. Ringmasters to the Rainbow: Color Inventions and Visual Culture -- 6. Movies Meet the Rainbow -- 7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s?1950s -- 8. Life in Color: Life Magazine and the Color Reproduction of Works of Art -- IV. Predicting the Rainbow -- 9. The Color Schemers: American Color Practice in Britain, 1920s?1960s -- 10. Modeurop: Using Color to Unify the European Shoe and Leather Industry -- 11. Who Decides the Color of the Season? How the Première Vision Trade Show Changed Fashion Culture.
330   $aBuilding on Regina Lee Blaszczyk?s go-to history of the ?color revolution? in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
410  0$aWorlds of Consumption
606   $aCivilization?History
606   $aWorld history
606   $aLabor?History
606   $aEconomic history
606   $aCulture?Economic aspects
606   $aCultural History$3https://scigraph.springernature.com/ontologies/product-market-codes/723000
606   $aWorld History, Global and Transnational History$3https://scigraph.springernature.com/ontologies/product-market-codes/719000
606   $aLabor History$3https://scigraph.springernature.com/ontologies/product-market-codes/725000
606   $aEconomic History$3https://scigraph.springernature.com/ontologies/product-market-codes/W41000
606   $aCultural Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W51000
615  0$aCivilization?History.
615  0$aWorld history.
615  0$aLabor?History.
615  0$aEconomic history.
615  0$aCulture?Economic aspects.
615 14$aCultural History.
615 24$aWorld History, Global and Transnational History.
615 24$aLabor History.
615 24$aEconomic History.
615 24$aCultural Economics.
676   $a306.09
676   $a535.609
702   $aBlaszczyk$b Regina Lee$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aSpiekermann$b Uwe$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910254767003321
996   $aBright Modernity$92040947
997   $aUNINA