LEADER 03669nam 22005775 450 001 9910254681603321 005 20200706003936.0 024 7 $a10.1007/978-3-642-35923-1 035 $a(CKB)3710000000891674 035 $a(DE-He213)978-3-642-35923-1 035 $a(MiAaPQ)EBC4713772 035 $a(EXLCZ)993710000000891674 100 $a20161006d2016 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNeuroeconomics /$fedited by Martin Reuter, Christian Montag 205 $a1st ed. 2016. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2016. 215 $a1 online resource (XI, 511 p. 88 illus., 54 illus. in color.) 225 1 $aStudies in Neuroscience, Psychology and Behavioral Economics,$x2196-6605 311 $a3-642-35922-1 311 $a3-642-35923-X 320 $aIncludes bibliographical references. 327 $aIntroduction into the Field of Neuroeconomics -- Historical Aspects of Neuroeconomics -- Game Theory and Human Decision Making -- Paradigms in Neuroeconomics -- Human Decision Making and the Brain: Structure and Functionality of the Central Nervous System -- Methods in Neuroeconomics -- Hormones -- Genetics -- Empirical Findings in Neuroeconomics ? State of the Art -- Loss Aversion -- Trust -- Risk -- Impulsivity -- Dictator game -- Ultimatum Game -- Third Party Punishment -- Decision Making under Ambiguity -- Altruism -- Pathological Decision Making. 330 $aThis book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in ?real life.? Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students. 410 0$aStudies in Neuroscience, Psychology and Behavioral Economics,$x2196-6605 606 $aPersonality 606 $aSocial psychology 606 $aEconomic theory 606 $aNeurosciences 606 $aPersonality and Social Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20050 606 $aEconomic Theory/Quantitative Economics/Mathematical Methods$3https://scigraph.springernature.com/ontologies/product-market-codes/W29000 606 $aNeurosciences$3https://scigraph.springernature.com/ontologies/product-market-codes/B18006 615 0$aPersonality. 615 0$aSocial psychology. 615 0$aEconomic theory. 615 0$aNeurosciences. 615 14$aPersonality and Social Psychology. 615 24$aEconomic Theory/Quantitative Economics/Mathematical Methods. 615 24$aNeurosciences. 676 $a155.2 676 $a302 702 $aReuter$b Martin$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aMontag$b Christian$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910254681603321 996 $aNeuroeconomics$91417035 997 $aUNINA