LEADER 02874nam  22006255  450 
001 9910254670503321
005 20200706201454.0
010   $a3-319-29139-4
024 7 $a10.1007/978-3-319-29139-0
035   $a(CKB)3710000000667125
035   $a(EBL)4528451
035   $a(DE-He213)978-3-319-29139-0
035   $a(MiAaPQ)EBC4528451
035   $a(PPN)224334816
035   $a(EXLCZ)993710000000667125
100   $a20160514d2016      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarket Entry in China $eCase Studies on Strategy, Marketing, and Branding /$fedited by Christiane Prange
205   $a1st ed. 2016.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2016.
215   $a1 online resource (220 p.)
225 1 $aManagement for Professionals,$x2192-8096
300   $aDescription based upon print version of record.
311   $a3-319-29138-6 
320   $aIncludes bibliographical references.
327   $aIntroduction -- Automotive Industry -- Retail Industry -- Fashion, Luxury, and Play -- Beverages and Food -- Summary and Outlook.
330   $aThis book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China?s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
410  0$aManagement for Professionals,$x2192-8096
606   $aMarketing
606   $aLeadership
606   $aGlobalization
606   $aMarkets
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
615  0$aMarketing.
615  0$aLeadership.
615  0$aGlobalization.
615  0$aMarkets.
615 14$aMarketing.
615 24$aBusiness Strategy/Leadership.
615 24$aEmerging Markets/Globalization.
676   $a303.482
702   $aPrange$b Christiane$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910254670503321
996   $aMarket Entry in China$92124915
997   $aUNINA