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010   $a981-10-1079-X
024 7 $a10.1007/978-981-10-1079-8
035   $a(CKB)3710000000717794
035   $a(EBL)4537069
035   $a(DE-He213)978-981-10-1079-8
035   $a(MiAaPQ)EBC4537069
035   $a(PPN)22831805X
035   $a(EXLCZ)993710000000717794
100   $a20160531d2016      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBusiness Trends in the Digital Era $eEvolution of Theories and Applications /$fby Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
205   $a1st ed. 2016.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2016.
215   $a1 online resource (250 p.)
300   $aDescription based upon print version of record.
311   $a981-10-1078-1 
320   $aIncludes bibliographical references.
327   $aIntroduction -- 1. Trend 1: Big Data: From Raw Data to Big Data -- 2. Trend 2: Cloud Computing: From Offline Calculation to Cloud Computing -- 3. Trend 3: Platforms: From the One-sided Market to the One-sided + Two-sided Market -- 4. Trend 4: Mobile Internet: From PC-Based Internet to Mobile Internet -- 5. Trend 5: Software-Defined Anything: from Software-Defined Hardware to Software-Defined Anything -- 6. Trend 6: Outsourcing and Crowdsourcing: From Building All-round Capabilities to Outsourcing and Crowdsourcing -- 7. Trend 7: Driven by Demand: From Supply Chain to Demand Chain -- 8. Trend 8: The Long Tail Market: from Economies of Scale to the Long Tail Market -- 9. Trend 9: Digital Finance: From Traditional Finance to Digital and Internet Finance -- 10. Trend 10: The O2O Model: from online/offline to the O2O model -- 11. Seizing Innovation Opportunities -- Conclusion -- Postscript.
330   $aThis book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.
606   $aLeadership
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
615  0$aLeadership.
615 14$aBusiness Strategy/Leadership.
676   $a650
700   $aZhu$b Xiaoming$4aut$4http://id.loc.gov/vocabulary/relators/aut$0956498
702   $aSong$b Bingying$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aNi$b Yingzi$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aRen$b Yifan$4aut$4http://id.loc.gov/vocabulary/relators/aut
702   $aLi$b Rui$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910254670203321
996   $aBusiness Trends in the Digital Era$92225533
997   $aUNINA