LEADER 02908nam  22005655  450 
001 9910254668803321
005 20200701120905.0
010   $a3-319-32754-2
024 7 $a10.1007/978-3-319-32754-9
035   $a(CKB)3710000000717790
035   $a(DE-He213)978-3-319-32754-9
035   $a(MiAaPQ)EBC4533865
035   $a(PPN)223982008
035   $a(EXLCZ)993710000000717790
100   $a20160528d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aIslamic Marketing $eUnderstanding the Socio-Economic, Cultural, and Politico-Legal Environment /$fby ?edomir Nestorovi?
205   $a1st ed. 2016.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2016.
215   $a1 online resource (XXIV, 247 p. 5 illus. in color.) 
225 1 $aManagement for Professionals,$x2192-8096
311   $a3-319-32752-6 
327   $aIntroduction -- Economic Environment -- Socio-Cultural Environment -- Political-Legal Environment -- Conclusion. .
330   $aThis book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
410  0$aManagement for Professionals,$x2192-8096
606   $aMarketing
606   $aCulture
606   $aIslam
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aSociology of Culture$3https://scigraph.springernature.com/ontologies/product-market-codes/X22100
606   $aIslam$3https://scigraph.springernature.com/ontologies/product-market-codes/1A5000
615  0$aMarketing.
615  0$aCulture.
615  0$aIslam.
615 14$aMarketing.
615 24$aSociology of Culture.
615 24$aIslam.
676   $a658.80088297
700   $aNestorovi?$b ?edomir$4aut$4http://id.loc.gov/vocabulary/relators/aut$0475784
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910254668803321
996   $aIslamic Marketing$92124914
997   $aUNINA