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035   $a(DE-He213)978-1-137-52595-6
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100   $a20160322d2016      u|             0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt
182   $cc
183   $acr
200 10$aSustainable Growth in Global Markets$b[electronic resource] $eStrategic Choices and Managerial Implications /$fby Rajagopal
205   $a1st ed. 2016.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016.
215   $a1 online resource (XXIII, 324 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-137-52593-2 
311   $a1-349-70733-3 
320   $aIncludes bibliographical references and index.
330   $aSustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.
606   $aInternational business enterprises
606   $aMarketing
606   $aLeadership
606   $aOrganization
606   $aPlanning
606   $aInternational economics
606   $aManagement
606   $aIndustrial management
606   $aInternational Business$3https://scigraph.springernature.com/ontologies/product-market-codes/525000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
606   $aInternational Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W33000
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
615  0$aInternational business enterprises.
615  0$aMarketing.
615  0$aLeadership.
615  0$aOrganization.
615  0$aPlanning.
615  0$aInternational economics.
615  0$aManagement.
615  0$aIndustrial management.
615 14$aInternational Business.
615 24$aMarketing.
615 24$aBusiness Strategy/Leadership.
615 24$aOrganization.
615 24$aInternational Economics.
615 24$aInnovation/Technology Management.
676   $a658.8/4
700   $aRajagopal$4aut$4http://id.loc.gov/vocabulary/relators/aut$0879365
906   $aBOOK
912   $a9910254663703321
996   $aSustainable Growth in Global Markets$92234132
997   $aUNINA