LEADER 03977nam  22006015  450 
001 9910254661803321
005 20200703133348.0
010   $a3-658-14367-3
024 7 $a10.1007/978-3-658-14367-1
035   $a(CKB)3710000000726893
035   $a(DE-He213)978-3-658-14367-1
035   $a(MiAaPQ)EBC4546696
035   $a(PPN)228318408
035   $a(EXLCZ)993710000000726893
100   $a20160608d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAchieving Brand Loyalty in China through After-Sales Services $eWith a Particular Focus on the Influences of Cultural Determinants /$fby Alexander Fraß
205   $a1st ed. 2016.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2016.
215   $a1 online resource (XXI, 317 p. 35 illus.) 
225 1 $aBusiness Analytics,$x2570-1363
300   $a"Research"--Cover.
311   $a3-658-14366-5 
320   $aIncludes bibliographical references.
327   $aChinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China. .
330   $aThis paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents ? Chinese Consumer Behaviour in the Context of Intercultural Marketing ? German Car Manufacturers in China as Research Object ? After-Sales Operations of German Automobile Brands in China Target Groups ? Teachers and students of marketing and cultural research ? Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany.
410  0$aBusiness Analytics,$x2570-1363
606   $aMarketing
606   $aGlobalization
606   $aMarkets
606   $aEngineering economics
606   $aEngineering economy
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010
606   $aEngineering Economics, Organization, Logistics, Marketing$3https://scigraph.springernature.com/ontologies/product-market-codes/T22016
615  0$aMarketing.
615  0$aGlobalization.
615  0$aMarkets.
615  0$aEngineering economics.
615  0$aEngineering economy.
615 14$aMarketing.
615 24$aEmerging Markets/Globalization.
615 24$aEngineering Economics, Organization, Logistics, Marketing.
676   $a658.8
700   $aFraß$b Alexander$4aut$4http://id.loc.gov/vocabulary/relators/aut$0945795
906   $aBOOK
912   $a9910254661803321
996   $aAchieving Brand Loyalty in China through After-Sales Services$92135966
997   $aUNINA