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001 9910254566803321
005 20251214170916.0
010   $a1-4842-2848-0
024 7 $a10.1007/978-1-4842-2848-7
035   $a(CKB)3710000001410378
035   $a(DE-He213)978-1-4842-2848-7
035   $a(MiAaPQ)EBC4882075
035   $a(CaSebORM)9781484228487
035   $a(PPN)20299421X
035   $a(EXLCZ)993710000001410378
100   $a20170620d2017      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aIntroduction to Search Engine Marketing and AdWords $eA Guide for Absolute Beginners /$fby Todd Kelsey
205   $a1st ed. 2017.
210  1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2017.
215   $a1 online resource (XIII, 131 p. 247 illus., 200 illus. in color.) 
300   $aIncludes index.
311 08$a1-4842-2847-2 
327   $aChapter 1: Introduction -- Chapter 2: Quickstart -- Chapter 3: Launching a Campaign -- Chapter 4: Monitoring a Campaign -- Chapter 5: Keywords -- Chapter 6: Campaign Strategy -- Chapter 7: Ad Extensions -- Chapter 8: Getting Certified.
330   $aUse Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform?an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You?ll Learn: Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links.
606   $aBig data
606   $aInternet marketing
606   $aBig Data$3https://scigraph.springernature.com/ontologies/product-market-codes/I29120
606   $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010
615  0$aBig data.
615  0$aInternet marketing.
615 14$aBig Data.
615 24$aOnline Marketing/Social Media.
676   $a659.144
700   $aKelsey$b Todd$4aut$4http://id.loc.gov/vocabulary/relators/aut$0999970
906   $aBOOK
912   $a9910254566803321
996   $aIntroduction to Search Engine Marketing and AdWords$92528582
997   $aUNINA