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181   $ctxt$2rdacontent
182   $cc$2rdamedia
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200 10$aCommunicating Genetics $eVisualizations and Representations /$fby Han Yu
205   $a1st ed. 2017.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2017.
215   $a1 online resource (XI, 271 p. 73 illus.) 
311 08$a9781137587787 
311 08$a1137587784 
327   $aChapter 1 Introduction: Visualizing Genetics for Public Readers -- Chapter 2 The Photographic View: Observational Record and Symbolic Excess -- Chapter 3 The Microscopic View: Miniscule Science and Art -- Chapter 4 The Illustrated View: Iconic Explanations and Figurative Metaphors -- Chapter 5 The Code View: Cracking the Genetic Code of Life -- Chapter 6 The Graph View: Navigating Big Data Science -- Chapter 7 The Structural View: 2D Realities and 3D Possibilities -- Chapter 8 Conclusion.
330   $aThis book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines. .
606   $aScience$xSocial aspects
606   $aLife sciences
606   $aMedical genetics
606   $aScience$xStudy and teaching
606   $aScience and Technology Studies
606   $aLife Sciences
606   $aMedical Genetics
606   $aScience Education
615  0$aScience$xSocial aspects.
615  0$aLife sciences.
615  0$aMedical genetics.
615  0$aScience$xStudy and teaching.
615 14$aScience and Technology Studies.
615 24$aLife Sciences.
615 24$aMedical Genetics.
615 24$aScience Education.
676   $a303.483
700   $aYu$b Han$4aut$4http://id.loc.gov/vocabulary/relators/aut$01063443
906   $aBOOK
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996   $aCommunicating Genetics$92532414
997   $aUNINA