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010   $a981-10-4469-4
024 7 $a10.1007/978-981-10-4469-4
035   $a(CKB)3710000001410475
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035   $a(MiAaPQ)EBC4874802
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100   $a20170609d2017      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDiscursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo $eAn Integrated Sociolinguistics Approach /$fby Wei Feng
205   $a1st ed. 2017.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2017.
215   $a1 online resource (XVI, 152 p. 4 illus. in color.) 
311   $a981-10-4468-6 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aChapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks? Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix.
330   $aThis book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
606   $aSociolinguistics
606   $aDiscourse analysis
606   $aCommunication
606   $aSociolinguistics$3https://scigraph.springernature.com/ontologies/product-market-codes/N44000
606   $aDiscourse Analysis$3https://scigraph.springernature.com/ontologies/product-market-codes/N51000
606   $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010
615  0$aSociolinguistics.
615  0$aDiscourse analysis.
615  0$aCommunication.
615 14$aSociolinguistics.
615 24$aDiscourse Analysis.
615 24$aMedia and Communication.
676   $a306.44
700   $aFeng$b Wei$4aut$4http://id.loc.gov/vocabulary/relators/aut$0877835
906   $aBOOK
912   $a9910252712103321
996   $aDiscursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo$92545727
997   $aUNINA