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024 8 $ahttps://doi.org/10.3278/6004519w
035   $a(CKB)4100000001283676
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100   $a20211214i20162019  uu 
101 0 $ager
135   $auru||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aWeltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing$fGermany GATE
210  1$aBielefeld :$cwbv Media,$d2016.
215   $a1 online resource (88 p.)
311   $a3-7639-5750-2 
330   $a"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.   The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
606   $aSocial Science / Sociology$2bisacsh
606   $aSocial sciences
615  7$aSocial Science / Sociology
615  0$aSocial sciences
702   $aGATE$b Germany
801  0$bScCtBLL
801  1$bScCtBLL
906   $aBOOK
912   $a9910247439703321
996   $aWeltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing$91956613
997   $aUNINA