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100   $a20220426d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aFashion myths $ea cultural critique /$fRoman Meinhold ; translated by John Irons
205   $a1st ed.
210  1$aBielefeld, Germany :$cTranscript Verlag,$d[2013]
210  4$d©2013
215   $a1 online resource (167 p.)
225 0 $aKultur- und Medientheorie
300   $aDescription based upon print version of record.
311   $a3-8376-2437-4 
311   $a1-306-99633-3 
320   $aIncludes bibliographical references.
327   $a1  Contents    5  A critical inquiry into fashion    9  Philosophic-anthropological implications of fashion    37  The ideal-typical incarnation of fashion: The Dandy as ...    111  Implications of fashion: desiderata of life as an artwork    133  Conclusion    153  References    157
330   $aBesides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
330 1 $a»Verscho?nerung und Verju?ngung - die Ideale der modernen Zeit - werden bewusst kanalisiert. Diese Meta-Ware hat eine tiefe Verbindung zu philosophischen Theorien, die Roman Meinhold [...] aufdeckt.«  Waltraud Rusch, textil, 1 (2014)
410  0$aCultural and media studies.
606   $aFashion$xPhilosophy
610   $aAdvertising.
610   $aCultural Studies.
610   $aCultural Theory.
610   $aCulture.
610   $aDesign.
610   $aFashion Studies.
610   $aFashion.
610   $aMarketing.
610   $aPhilosophy of Culture.
615  0$aFashion$xPhilosophy.
676   $a391.001
700   $aMeinhold$b Roman$0862434
702   $aIrons$b John$f1942-
712 02$aKnowledge Unlatched - KU Select 2016: Backlist Collection$4fnd$4http://id.loc.gov/vocabulary/relators/fnd
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910213858003321
996   $aFashion Myths$92780577
997   $aUNINA