LEADER 05226 am 22007093u 450 001 9910213847903321 005 20231110225338.0 010 $a3-11-041679-4 010 $a3-11-041683-2 024 7 $a10.1515/9783110416794 035 $a(CKB)3800000000210470 035 $a(DE-B1597)450152 035 $a(OCoLC)984687179 035 $a(OCoLC)987569623 035 $a(DE-B1597)9783110416794 035 $a(MiAaPQ)EBC5493940 035 $a(Au-PeEL)EBL5493940 035 $a(ScCtBLL)9b799f07-1d35-4705-b5fb-75a26536f31c 035 $a(CaSebORM)9783110416831 035 $a(EXLCZ)993800000000210470 100 $a20190615d2017 fg | 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aCommercial communication in the digital age $einformation or disinformation? /$fedited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann 210 1$aBerlin ;$aBoston :$cDe Gruyter Saur,$d[2017] 210 4$d©2017 215 $a1 online resource (270 pages) $cdigital file(s) 225 0 $aAge of access? Grundfragen der Informationsgesellschaft ;$v7 311 $aPrint version (hardback): 9783110416503 327 $tFrontmatter --$tEditor's Preface --$tContents --$tIntroduction: Commercial Communication in the Digital Age - Disinforming Informed Users? /$rSiegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie --$tI. Information and Disinformation about Advertising --$t1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age /$rFörster, Kati / Weish, Ulrike --$t1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects /$rGomez, Patricia Núñez / Hänninen, Liisa Irene --$t1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity /$rTropp, Jörg --$tII. Information and Disinformation through Advertising --$t2.1 Human Processing of Commercial Information in Digital Environments /$rMangold, Roland --$t2.2 Trade Practices and Consumer Disinformation /$rStraetmans, Gert --$t2.3 Greenwashing: Disinformation through Green Advertising /$rNaderer, Brigitte / Schmuck, Desirée / Matthes, Jörg --$t2.4 The Rise of Brand Journalism /$rArrese, Ángel / Pérez-Latre, Francisco J. --$tIII. Information about Users --$t3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech /$rMcStay, Andrew --$t3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer /$rWeber, Rolf H. / Thouvenin, Florent --$t3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem /$rPetrovic, Otto --$tIV. Inclusion of Users in the Creation of Advertising --$t4.1 The Rhetoric of Marketing Co-creation /$rMiles, Chris --$t4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing /$rAramendia-Muneta, Maria Elena --$t4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators /$rCsordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva --$tList of Contributors - Short Biographies 330 $aIn today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. 410 0$aAge of Access? Grundfragen der Informationsgesellschaft 606 $aAdvertising 606 $aCommunication in marketing 606 $aDeceptive advertising 606 $aDisinformation 606 $aInformation society in advertising 606 $aLiterature (General) 610 $aDigital Communication. 610 $aMass Media. 610 $aMobile Advertising. 610 $aOnline Advertising. 615 0$aAdvertising. 615 0$aCommunication in marketing. 615 0$aDeceptive advertising. 615 0$aDisinformation. 615 0$aInformation society in advertising. 615 0$aLiterature (General). 676 $a658.8 702 $aGrubenmann$b Stephanie 702 $aRimscha$b M. Bjørn 702 $aSiegert$b Gabriele 801 0$bDE-B1597 801 1$bDE-B1597 801 2$bUkMaJRU 906 $aBOOK 912 $a9910213847903321 996 $aCommercial communication in the digital age$92180577 997 $aUNINA