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100   $a19980114d1998      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aMediasport /$fedited by Lawrence A. Wenner
205   $a1st ed.
210   $aLondon ;$aNew York $cRoutledge$d1998
215   $a1 online resource (351 p.)
300   $aDescription based upon print version of record.
311   $a0-415-14041-2 
311   $a0-415-14040-4 
320   $aIncludes bibliographical references (p. [282]-318) and index.
327   $aBook Cover; Title; Contents; About the contributors; Preface; Playing the MediaSport Game Lawrence A.Wenner; MediaSport: Technology and the Commodification of Postmodern Sport Michael R.Real; MediaSport Studies: Key Research and Emerging Issues Kathleen M.Kinkema  Janet C.Harris; Circuits of Promotion: Media, Marketing and the Globalization of Sport David Whitson; The Evolving Television Sports Marketplace Robert V.Bellamy, Jr.; Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing Pamela J.Creedon
327   $aSports Journalism, Ethics, and Olympic Athletes' Rights Margaret MacNeillCome Together: Sport, Nationalism, and the Media Image David Rowe, Jim McKay,  Toby Miller; The Sports Hero Meets Mediated Celebrityhood Leah R.Vande Berg; Race and Ethnicity in US Sports Media Laurel R.Davis  Othello Harris; The Media Image of Sport and Gender Margaret Carlisle Duncan  Michael A.Messner; Media Treatment of Female Athletes: Issues of Gender and Sexualities Mary Jo Kane  Helen Jefferson Lenskyj; Prometheus Unbound: Constructions of Masculinity in Sports Media Don Sabo  Sue Curry Jansen
327   $aReading the Sports Media Audience Garry WhannelWatching Sports on Television: Audience Experience, Gender, Fanship, and Marriage Lawrence A.Wenner  Walter Gantz; Violence and the Enjoyment of Media Sports Jennings Bryant, Dolf Zillmann,  Arthur A.Raney; Extending the Sports Experience: Mediations in Cyberspace Stephen R.McDaniel  Christopher B.Sullivan; References; Index
330   $aMediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.Among the subjects covered are:* sports ethics* sport and race* sport and gender* sport and violence on television* the globalization of sports* marketing sports on the Internet.
517 3 $aMedia sport
606   $aMass media and sports
606   $aSports$xSocial aspects
615  0$aMass media and sports.
615  0$aSports$xSocial aspects.
676   $a070.4/49796
676   $a306.483
701   $aWenner$b Lawrence A$0144036
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