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010   $a978-88-386-6919-4
100   $a20170404d2017----km y0itay50      ba
101 1 $aita$ceng
105   $a        001yy
200 1 $aMarketing$fJ. Paul Peter, James H. Donnelly Jr., Carlo Alberto Pratesi
205   $a6. ed. ital.$fa cura di Giovanni Aliverti
210   $aMilano [etc.]$cMcgraw-Hill$d2017
215   $aXX, 438 p.$d24 cm
225 1 $aCollana di istruzione scientifica$iSerie di discipline aziendali
454  0$12001$a<<A >>preface to marketing management$1205$a14th ed.$924459
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701  1$aPratesi,$bCarlo Alberto$078707
702  1$aAliverti,$bGiovanni
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996   $aPreface to marketing management$924459
997   $aUNINA