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010   $a1-138-36905-5
010   $a1-315-26549-4
024 7 $a10.4324/9781315265490 
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035   $a(MiAaPQ)EBC4809827
035   $a(OCoLC)973222759
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100   $a20180706d2017      uy         0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aContemporary sport marketing $eglobal perspectives /$fedited by James J. Zhang and Brenda G. Pitts
205   $a1st ed.
210  1$aLondon ;$aNew York, N.Y. :$cRoutledge,$d2017.
215   $a1 online resource (309 pages) $cillustrations, tables
225 0 $aWorld Association for Sport Management series ;$v2
311 08$a1-138-29132-3 
311 08$a1-351-96734-7 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $apt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process.
330   $aThe international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today.?  Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:    sport marketing in a globalized marketplace   corporate social responsibility and sponsorship in sporting events   the Olympic brand image and its values   sport consumer behaviour and customer satisfaction    new digital marketing channels.   Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry. 
606   $aSports$xMarketing$vCross-cultural studies
606   $aSports and globalization$vCross-cultural studies
615  0$aSports$xMarketing
615  0$aSports and globalization
676   $a796.0688
701   $aPitts$b Brenda G$0869497
701   $aZhang$b James$g(James J.)$0869498
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910165049403321
996   $aContemporary sport marketing$91941249
997   $aUNINA