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010   $a1-351-96733-9
010   $a1-138-36905-5
010   $a1-315-26549-4
024 7 $a10.4324/9781315265490 
035   $a(CKB)3710000001060401
035   $a(MiAaPQ)EBC4809827
035   $a(OCoLC)973222759
035   $a(EXLCZ)993710000001060401
100   $a20180706d2017      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aContemporary sport marketing $eglobal perspectives /$fedited by James J. Zhang and Brenda G. Pitts
210  1$aLondon ;$aNew York, N.Y. :$cRoutledge,$d2017.
215   $a1 online resource (309 pages) $cillustrations, tables
225 0 $aWorld Association for Sport Management series ;$v2
311   $a1-138-29132-3 
311   $a1-351-96734-7 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $apt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process.
606   $aSports$xMarketing$vCross-cultural studies
606   $aSports and globalization$vCross-cultural studies
615  0$aSports$xMarketing
615  0$aSports and globalization
676   $a796.0688
701   $aPitts$b Brenda G$0869497
701   $aZhang$b James$g(James J.)$0869498
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910165049403321
996   $aContemporary sport marketing$91941249
997   $aUNINA