LEADER 02991nam 2200457 450 001 9910164954903321 005 20171210153350.0 010 $a0-226-42748-X 035 $a(CKB)3710000001063989 035 $a(MiAaPQ)EBC4805186 035 $a(EXLCZ)993710000001063989 100 $a20170303h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aNoise $eliving and trading in electronic finance /$fAlex Preda 210 1$aChicago, Illinois ;$aLondon, [England] :$cThe University of Chicago Press,$d2017. 210 4$dİ2017 215 $a1 online resource (280 pages) 320 $aIncludes bibliographical references (pages 253-265) and index. 327 $aIntroduction: the ethnography of noise in electronic finance -- Noise in financial markets -- How does one become a trader? -- Taking on the market: competitions and spectacle in trading -- Rituals and illusions of the trading screen -- Talk in trading, talk for trading, talk of trading: group communication in electronic markets -- Trading strategies -- The lives of traders -- Conclusion: bourgeois freedoms. 330 $aWe often think of finance as a glamorous world, a place where investment bankers amass huge profits in gleaming downtown skyscrapers. There's another side to finance, though - the millions of amateurs who log on to their computers every day to make their own trades. The shocking truth, however, is that less than 2% of these amateur traders make a consistent profit. Why, then, do they do it? In Noise, Alex Preda explores the world of the people who trade even when by all measures they would be better off not trading. Based on firsthand observations, interviews with traders and brokers, and on international direct trading experience, Preda's fascinating ethnography investigates how ordinary people take up financial trading, how they form communities of their own behind their computer screens, and how electronic finance encourages them to trade more and more frequently. Along the way, Preda finds the answer to the paradox of amateur trading - the traders aren't so much seeking monetary rewards in the financial markets, rather the trading itself helps them to fulfill their own personal goals and aspirations. -- ?c Provided by publisher. 606 $aOnline stockbrokers 606 $aElectronic trading of securities 606 $aElectronic trading of securities$xPsychological aspects 606 $aInvestments$xDecision making 615 0$aOnline stockbrokers. 615 0$aElectronic trading of securities. 615 0$aElectronic trading of securities$xPsychological aspects. 615 0$aInvestments$xDecision making. 676 $a332.640285/4678 700 $aPreda$b Alex$f1960-$0287740 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910164954903321 996 $aNoise$92282539 997 $aUNINA