LEADER 04155nam 2200637 450 001 9910164054303321 005 20170211000451.0 010 $a9781522523741$belectronic 010 $z9781522523734$bprint 024 7 $a10.4018/978-1-5225-2373-4 035 $a(CKB)3710000001051680 035 $a(MiAaPQ)EBC4802080 035 $a(CaBNVSL)gtp00566829 035 $a(OCoLC)971891261 035 $a(IGIG)00174661 035 $a(EXLCZ)993710000001051680 100 $a20170203d2017 fy 0 101 0 $aeng 135 $aurbn||||m|||a 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aNarrative advertising models and conceptualization in the digital age /$fRecep Y?lmaz [editor] 210 1$aHershey, Pennsylvania :$cIGI Global,$d2017. 210 4$dİ2017 215 $aPDFs (360 pages) $cillustrations 225 1 $aAdvances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,$x2327-5529 311 $a1-5225-2373-1 320 $aIncludes bibliographical references and index. 327 $aA model for interactive advertising narration / Filiz Resuloglu, Recep Y?lmaz -- Homo-di-fict: creations turn against humanity in South Park Town / Filiz Erdogan Tugran, Aytac? Hakan Tugran -- Actor effect: a study on historical figures who have shaped the advertising narration / Bilgen Basal -- Mobile advertising: mobile advergame models for tourism marketing / Evrim C?eltek -- Advergamers: new advertising fans of the digital age / Veysel C?akmak -- Narrative 3.0: generating of user integrated narrative / M. Nur Erdem -- Create it! Extend it!: Evolution of comics through narrative advertising / Ugur K?l?nc? -- Historical transformation of the advertising narration in Turkey: from stereotype to digital media / Recep Y?lmaz, Ali C?ak?r, Filiz Resuloglu -- The structural transformation of space in Turkish television commercials as a narrative component / Burcu Alt?parmak -- A literature review on the viral advertising narrative structure / Murat Koc?yigit -- The functions of the narrator in digital advertising / Nursel Bolat -- An experimental research about using augmented reality in advertising for measurement of advertisement liking and effectiveness level / Idil Say?mer, Banu Ku?c?u?ksarac? -- Violence narration in digital advertising / Hasan Turgut -- The reconstruction of the "youth ideal" in narrative advertising / Gu?lten Arslantu?rk -- QR code advertisements in tourism marketing / Evrim C?eltek -- Labour as chronotope: happy tomorrow discourse in narrative advertising / Hasan Turgut, Merve Turgut -- Space as a character in narrative advertising: a qualitative research on country promotion works / Aysu Altas. 330 3 $a"[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies"--Provided by publisher. 410 0$aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series. 606 $aAdvertising 606 $aNarration (Rhetoric) 606 $aStorytelling in mass media 610 $aAnimation 610 $aAugmented reality 610 $aDigital games 610 $aInteractive advertising 610 $aMobile advertising 610 $aTourism marketing 610 $aViolence narration 610 $aViral advertising 615 0$aAdvertising. 615 0$aNarration (Rhetoric) 615 0$aStorytelling in mass media. 676 $a659.1 700 $aYilmaz$b Recep$01248433 702 $aY?lmaz$b Recep 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910164054303321 996 $aNarrative advertising models and conceptualization in the digital age$92893525 997 $aUNINA