LEADER 04155nam 2200637 450 001 9910164054303321 005 20170211000451.0 010 $a9781522523741$belectronic 010 $z9781522523734$bprint 024 7 $a10.4018/978-1-5225-2373-4 035 $a(CKB)3710000001051680 035 $a(MiAaPQ)EBC4802080 035 $a(CaBNVSL)gtp00566829 035 $a(OCoLC)971891261 035 $a(IGIG)00174661 035 $a(EXLCZ)993710000001051680 100 $a20170203d2017 fy 0 101 0 $aeng 135 $aurbn||||m|||a 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aNarrative advertising models and conceptualization in the digital age /$fRecep Y?lmaz [editor] 210 1$aHershey, Pennsylvania :$cIGI Global,$d2017. 210 4$d©2017 215 $aPDFs (360 pages) $cillustrations 225 1 $aAdvances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,$x2327-5529 311 $a1-5225-2373-1 320 $aIncludes bibliographical references and index. 327 $aA model for interactive advertising narration / Filiz Resuloglu, Recep Y?lmaz -- Homo-di-fict: creations turn against humanity in South Park Town / Filiz Erdogan Tugran, Aytac? Hakan Tugran -- Actor effect: a study on historical figures who have shaped the advertising narration / Bilgen Basal -- Mobile advertising: mobile advergame models for tourism marketing / Evrim C?eltek -- Advergamers: new advertising fans of the digital age / Veysel C?akmak -- Narrative 3.0: generating of user integrated narrative / M. Nur Erdem -- Create it! Extend it!: Evolution of comics through narrative advertising / Ugur K?l?nc? -- Historical transformation of the advertising narration in Turkey: from stereotype to digital media / Recep Y?lmaz, Ali C?ak?r, Filiz Resuloglu -- The structural transformation of space in Turkish television commercials as a narrative component / Burcu Alt?parmak -- A literature review on the viral advertising narrative structure / Murat Koc?yigit -- The functions of the narrator in digital advertising / Nursel Bolat -- An experimental research about using augmented reality in advertising for measurement of advertisement liking and effectiveness level / Idil Say?mer, Banu Ku?c?u?ksarac? -- Violence narration in digital advertising / Hasan Turgut -- The reconstruction of the "youth ideal" in narrative advertising / Gu?lten Arslantu?rk -- QR code advertisements in tourism marketing / Evrim C?eltek -- Labour as chronotope: happy tomorrow discourse in narrative advertising / Hasan Turgut, Merve Turgut -- Space as a character in narrative advertising: a qualitative research on country promotion works / Aysu Altas. 330 3 $a"[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies"--Provided by publisher. 410 0$aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series. 606 $aAdvertising 606 $aNarration (Rhetoric) 606 $aStorytelling in mass media 610 $aAnimation 610 $aAugmented reality 610 $aDigital games 610 $aInteractive advertising 610 $aMobile advertising 610 $aTourism marketing 610 $aViolence narration 610 $aViral advertising 615 0$aAdvertising. 615 0$aNarration (Rhetoric) 615 0$aStorytelling in mass media. 676 $a659.1 700 $aYilmaz$b Recep$01248433 702 $aY?lmaz$b Recep 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910164054303321 996 $aNarrative advertising models and conceptualization in the digital age$92893525 997 $aUNINA LEADER 03073 am 2200601 n 450 001 9910136272303321 005 20150323 010 $a2-7099-1845-5 024 7 $a10.4000/books.irdeditions.8293 035 $a(CKB)3710000000587191 035 $a(FrMaCLE)OB-irdeditions-8293 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/59696 035 $a(PPN)267949707 035 $a(EXLCZ)993710000000587191 100 $a20160209j|||||||| ||| 0 101 0 $afre 135 $auu||||||m|||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDes sols et des hommes $eUn lien menacé /$fAlain Ruellan 210 $aMarseille $cIRD Éditions$d2015 215 $a1 online resource (105 p.) 311 $a2-7099-1690-8 330 $aLes sols font partie de notre quotidien. Marquant les paysages de leur empreinte, étroitement associés au développement de la vie et des sociétés humaines, ils assurent aux êtres vivants le gîte et le couvert. Contribuant au recyclage des déchets organiques et à la régulation du cycle de l?eau, les sols constituent par ailleurs l?un des principaux réservoirs de carbone et jouent un rôle important dans l?équilibre climatique de la planète. Mais les sols sont mal connus. Qui sont-ils ? Comment se forment-ils ? Quelles fonctions assurent-ils à l?égard des hommes et de l?environnement ? Dans quelle mesure les sols sont-ils menacés par l?urbanisation, la désertification, les pollutions agricoles et industrielles, l?intensification et l?uniformisation des pratiques culturales ? Ne sont-ils pas aujourd?hui en danger, à l?instar d?autres milieux naturels ? Plus que jamais, il importe de faire découvrir ce milieu particulier, déterminant pour l?avenir de l?homme et de la biosphère. Tel est l?objectif de cet ouvrage largement illustré, accessible à tous, qui donne à voir et à comprendre les sols dans toute leur diversité afin de mieux les préserver. 606 $aEnvironmental studies, Geography & Development 606 $asol 606 $acouverture pédologique 606 $agestion de l?environnement 606 $amatière organique 606 $aprotection de l?écosystème 606 $aenvironnement 610 $asol 610 $amatière organique 610 $acouverture pédologique 610 $aprotection de l?écosystème 610 $aenvironnement 610 $agestion de l?environnement 615 4$aEnvironmental studies, Geography & Development 615 4$asol 615 4$acouverture pédologique 615 4$agestion de l?environnement 615 4$amatière organique 615 4$aprotection de l?écosystème 615 4$aenvironnement 700 $aRuellan$b Alain$01303034 701 $aLatour$b Bruno$062052 701 $aRuellan$b Alain$01303034 801 0$bFR-FrMaCLE 906 $aBOOK 912 $a9910136272303321 996 $aDes sols et des hommes$93026831 997 $aUNINA