LEADER 05399nam 22007575 450 001 9910164049603321 005 20251214170702.0 024 7 $a10.1007/978-1-4842-2580-6 035 $a(CKB)3710000001055613 035 $a(DE-He213)978-1-4842-2580-6 035 $a(MiAaPQ)EBC4804194 035 $a(CaSebORM)9781484225806 035 $a(PPN)198874162 035 $a(OCoLC)976407963 035 $a(OCoLC)ocn976407963 035 $a(EXLCZ)993710000001055613 100 $a20170211d2017 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBottlenecks $eAligning UX Design with User Psychology /$fby David C. Evans 205 $a1st ed. 2017. 210 1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2017. 215 $a1 online resource (XXI, 260 p. 122 illus., 115 illus. in color.) 300 $aIncludes index. 311 08$a9781484225790 311 08$a1484225791 311 08$a9781484225806 311 08$a1484225805 327 $aPart I: The Bottlenecks of Attention -- Chapter 1: Foveal Acuity -- Chapter 2: Task Orientation -- Chapter 3: Attentional Focus -- Chapter 4: Gestalt Perception -- Part II: The Bottlenecks of Perception -- Chapter 5: Depth Perception -- Chapter 6: Motion Perception -- Part III: The Bottlenecks of Memory -- Chapter 7: Working Memory -- Chapter 8: Signal Detection Theory -- Chapter 9: Long-term Memory -- Chapter 10: Encoding and Retrieval -- Part IV: The Bottlenecks of Disposition -- Chapter 11: Personality -- Chapter 12: Development -- Chapter 13: Needs -- Chapter 14: Fun -- Part V: The Bottlenecks of Motivation -- Chapter 15: Schedules of Reinforcement -- Chapter 16: Escalating Commitment -- Chapter 17: Approach Avoidance -- Chapter 18: Routes to Persuasion -- Part VI: The Bottlenecks of Social Influence -- Chapter 19: Social Capital -- Chapter 20: Group Polarization -- Chapter 21: Social Influence -- Part VII: Then we will be maximally receptive to it and reward you with a viral cascade that has the potential to reach -- Chapter 22: Receptivity Thresholds -- Chapter 23: Six Degrees of Recommendation -- Chapter 24: Epilogue -- . 330 $aLearn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. I nnovators in design and students of psychology will learn: The psychological processes determining users? perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users? needs . 606 $aUser interfaces (Computer systems) 606 $aPsychology, Applied 606 $aApplication software 606 $aDigital media 606 $aSocial media 606 $aComputer games?Programming 606 $aUser Interfaces and Human Computer Interaction$3https://scigraph.springernature.com/ontologies/product-market-codes/I18067 606 $aApplied Psychology$3https://scigraph.springernature.com/ontologies/product-market-codes/Y20210 606 $aComputer Appl. in Social and Behavioral Sciences$3https://scigraph.springernature.com/ontologies/product-market-codes/I23028 606 $aDigital/New Media$3https://scigraph.springernature.com/ontologies/product-market-codes/412040 606 $aSocial Media$3https://scigraph.springernature.com/ontologies/product-market-codes/412020 606 $aGame Development$3https://scigraph.springernature.com/ontologies/product-market-codes/I29040 615 0$aUser interfaces (Computer systems) 615 0$aPsychology, Applied. 615 0$aApplication software. 615 0$aDigital media. 615 0$aSocial media. 615 0$aComputer games?Programming. 615 14$aUser Interfaces and Human Computer Interaction. 615 24$aApplied Psychology. 615 24$aComputer Appl. in Social and Behavioral Sciences. 615 24$aDigital/New Media. 615 24$aSocial Media. 615 24$aGame Development. 676 $a005.437 676 $a4.019 700 $aEvans$b David C.$4aut$4http://id.loc.gov/vocabulary/relators/aut$00 801 0$bUMI 801 1$bUMI 906 $aBOOK 912 $a9910164049603321 996 $aBottlenecks$92004681 997 $aUNINA