LEADER 00996nam0-2200277 --450 001 9910593600003321 005 20220930102432.0 010 $a978-88-495-4500-5 100 $a20220930d2021----kmuy0itay5050 ba 101 0 $aita 102 $aIT 105 $ay 001yy 200 1 $aCommento alla Legge 19 luglio 2019, n. 69 "Il Codice rosso"$emodifiche al codice penale, di rito, e altre disposizioni relative alla violenza domestica e di genere$fa cura di Alessandra Cagnazzo e Vittoria Bonfanti 210 $aNapoli$cEdizioni scientifiche italiane$d2021 215 $aX, 280 p.$d25 cm 225 1 $aLegislazione commentata 676 $a345.45025082$v23$zita 702 1$aCagnazzo,$bAlessandra$f<1972- > 702 1$aBonfanti,$bVittoria 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a9910593600003321 952 $aXII Z 326$b2021/1504$fFGBC 959 $aFGBC 996 $aCommento alla Legge 19 luglio 2019, n. 69 "Il Codice rosso"$92916586 997 $aUNINA LEADER 04132nam 2200757 450 001 9910164036403321 005 20230125211531.0 010 $a1-63157-442-6 035 $a(CKB)3710000001056217 035 $a(BEP)4803018 035 $a(OCoLC)972808530 035 $a(CaBNVSL)swl00407124 035 $a(MiAaPQ)EBC4803018 035 $a(WaSeSS)bw9781631574412 035 $a(CaSebORM)9781631574429 035 $a(EXLCZ)993710000001056217 100 $a20170215d2017 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$a#Share $ehow to mobilize social word of mouth (sWOM) /$fNatalie T. Wood and Caroline K. Mun?oz 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017. 215 $a1 online resource (xii, 238 pages) $cillustrations 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 311 $a1-63157-441-8 320 $aIncludes bibliographical references and index. 327 $a1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. 330 3 $aEach day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update of an upcoming vacation on Facebook, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)--a subset of eWOM--has incredible reach with the potential to influence over 2billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book was to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and that complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding of the topic and provides actionable information to assist you in mobilizing positive sWOM for your company. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aViral marketing 606 $aWord-of-mouth advertising 610 $aBrand Advocates 610 $aBrand Ambassadors 610 $aBrand Endorsers 610 $aConsumer Reviews 610 $aeWOM 610 $aFacebook 610 $aGoogle+ 610 $aInfluencers 610 $aInstagram 610 $aPinterest 610 $aSocial Influence 610 $aSocial Media Marketing 610 $aSocial Media Policy 610 $aSocial Media Regulations 610 $asWOM 610 $aTwitter 610 $aViral Marketing 610 $aWOMM 610 $aWord of mouth marketing 610 $aYouTube 615 0$aViral marketing. 615 0$aWord-of-mouth advertising. 676 $a658.872 700 $aWood$b Natalie T.$f1970-,$0938790 702 $aMun?oz$b Caroline K. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910164036403321 996 $aShare$92120857 997 $aUNINA