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101 0 $aeng
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181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aTourism marketing for cities and towns $eusing social media and branding /$fBonita Kolb
205   $aSecond edition.
210  1$aLondon, [England] ;$aNew York, New York :$cRoutledge,$d2017.
210  4$d2017
215   $a1 online resource (292 pages) $cillustrations, tables
311   $a1-138-68519-4 
320   $aIncludes bibliographical references at the end of each chapters and index.
330 8 $aUnderstanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today¿s tech connected traveler.In a new updated volume,¿Tourism Marketing for Cities and Towns¿provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
606   $aCity promotion
606   $aTourism$xMarketing
610   $aTourism
610   $aBusiness & Economics
615  0$aCity promotion.
615  0$aTourism$xMarketing.
676   $a659.2930776
700   $aKolb$b Bonita M.$0623763
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910164022503321
996   $aTourism Marketing for cities and towns$91092013
997   $aUNINA