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010   $a3-658-17254-1
024 7 $a10.1007/978-3-658-17254-1
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035   $a(DE-He213)978-3-658-17254-1
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035   $a(PPN)222233044
035   $a(EXLCZ)993710000001051635
100   $a20170207d2017      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aConference Proceedings Trends in Business Communication 2016 /$fedited by Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin
205   $a1st ed. 2017.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2017.
215   $a1 online resource (VIII, 194 p. 20 illus.) 
311 08$a3-658-17253-3 
320   $aIncludes bibliographical references.
327   $aTrends in Business Communication from Different Perspectives -- Political Communication, Investor Relations, PR in sports, Communication with and for Refugees -- Successful Communication of Medium Sized Companies and More.
330   $aThese proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium ?Trends in Business Communication?, which took place at the University of Applied Sciences in Kufstein, Tyrol.  Contents Trends in Business Communication from Different Perspectives Political Communication, Investor Relations, PR in sports, Communication with and for Refugees Successful Communication of Medium Sized Companies and More Target Groups Lecturers and students in the field of marketing, communications, management, social science s, and digital media Practitioners in the field of communication and marketing About the Editors Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs ?Marketing and Communication Management? and ?Digital Marketing?. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.
606   $aMarketing
606   $aStrategic planning
606   $aLeadership
606   $aExecutives$xTraining of
606   $aMarketing
606   $aBusiness Strategy and Leadership
606   $aManagement Education
615  0$aMarketing.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aExecutives$xTraining of.
615 14$aMarketing.
615 24$aBusiness Strategy and Leadership.
615 24$aManagement Education.
676   $a658.8
702   $aBecker$b Timo$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aSchneckenleitner$b Peter$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aReitberger$b Wolfgang$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aBrunner-Sperdin$b Alexandra$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910163961403321
996   $aConference Proceedings Trends in Business Communication 2016$91934712
997   $aUNINA