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010   $a1-284-09432-4
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035   $a(MiAaPQ)EBC4441582
035   $a(EXLCZ)993710000000837509
100   $a20170418h20172017  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aEssentials of health care marketing /$fEric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
205   $aFourth edition.
210  1$aBurlington, Massachusetts :$cJones & Bartlett Learning,$d2017.
210  4$dİ2017
215   $a1 online resource (549 pages) $ccolor illustrations, photographs
300   $aIncludes index.
311   $a1-284-09431-6 
327   $aThe meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
606   $aMedical care$xMarketing
615  0$aMedical care$xMarketing.
676   $a362.10688
700   $aBerkowitz$b Eric N.$01245408
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910163945203321
996   $aEssentials of health care marketing$92888395
997   $aUNINA