LEADER 02397oam 2200457I 450 001 9910163878903321 005 20190904043739.0 010 $a1-315-29959-3 010 $a1-315-29958-5 024 7 $a10.4324/9781315299594 035 $a(CKB)3710000001051185 035 $a(MiAaPQ)EBC4799835 035 $a(OCoLC)992364224 035 $a(BIP)56670532 035 $a(BIP)55953063 035 $a(EXLCZ)993710000001051185 100 $a20180706d2017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aAirline operations and management $ea management textbook /$fGerald N. Cook and Bruce G. Billig 210 1$aLondon ;$aNew York :$cRoutledge,$d2017. 215 $a1 online resource (363pages) $cillustrations, photographs, maps, tables 311 08$a1-138-23752-3 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $a1. Historical perspective -- 2. Supply and demand for air transportation -- 3. Route structure -- 4. Product offering -- 5. Flight schedule development and control -- 6. Economics and finance -- 7. Pricing and revenue management -- 8. Distribution -- 9. International air transportation and public policy -- 10. Looking ahead. 330 $a Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area. 606 $aAirlines$xManagement 615 0$aAirlines$xManagement. 676 $a387.7068 700 $aCook$b Gerald N.$0976293 701 $aBillig$b Bruce G$0976294 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910163878903321 996 $aAirline operations and management$92223875 997 $aUNINA