LEADER 04149oam 22007814a 450 001 9910163547603321 005 20230621140837.0 010 $a0-585-26840-1 035 $a(CKB)111004365673654 035 $a(MH)012136471-2 035 $a(SSID)ssj0000156379 035 $a(PQKBManifestationID)12010883 035 $a(PQKBTitleCode)TC0000156379 035 $a(PQKBWorkID)10122240 035 $a(PQKB)11668751 035 $a(OCoLC)561423688 035 $a(MdBmJHUP)muse82548 035 $a(OCoLC)1142325652 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/47798 035 $a(oapen)doab47798 035 $a(EXLCZ)99111004365673654 100 $a20100318d1985 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt 182 $cc 183 $acr 200 00$aFolk art in Texas$fedited by Francis Edward Abernethy 210 $cUniversity of North Texas Press$d1995 210 1$aDallas :$cSouthern Methodist University Press,$d1985. 210 4$dİ1985. 215 $a1 online resource (203 p. )$cill. (some col.) ; 225 0 $aPublications of the Texas Folklore Society ;$vno. 45 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a0-87074-210-8 320 $aIncludes bibliographies and index. 327 $tFolk art in general, yard art in particular /$rFrancis Edward Abernethy --$tSome people call this art /$rJoseph F. Lomax --$tThe rural mailbox /$rErnestine P. Sewell and Charles E. Linck, Jr. --$tTail fins forever (or, Anyone who names his zebra "Spot" can't be all bad) /$rRobert and Linda Mitchell --$tGuardians, surviving folkways /$rJohn Igo --$tThe orange show /$rJoseph F. Lomax --$tFolk grave decoration along the Rio Grande /$rJohn O. West --$tAt rest : folk art in Texas cemeteries /$rBeverly Kremenak-Pecotte --$tEl Paso murals /$rJacquelyn Spier --$tArt among the low riders /$rBill Gradante --$tTattooing in Texas /$rAlan Govenar --$tThe flourishing pen /$rGerry Doyle --$tThe art of the cowboy hat /$rMartha Hartzog and M.E. "Manny" Gammage --$tGal-legs and goose-necks : folk art on the Texas range /$rB. Byron Price --$tBill Barton : putting art in saddlemaking /$rLawrence Clayton --$tThe textile artist /$rDiane H. Corbin --$tTatting /$rSadie Williford Allison --$tQuiltmaking : a creative tradition /$rMelvin Rosser Mason --$tA ring of iron /$rJoe Pehoski --$tPine needle art of the Big Thicket Indians /$rHoward Peacock --$tBorn a whittler /$rOuida Day Bailey --$tTexas folk artists /$rCecilia Steinfeldt --$tThe itinerant Indian artists of West Texas /$rMiriam A. Lowrance --$tJail house rag /$rGlenna M. Stearman Park --$t"Uncle Pete" Drgac, Czech-American folk artist /$rClinton Machann --$tJohnny W. Banks, Black, man, Texan, artist /$rMichael Mott --$tAlice Dickerson Montemayor of Laredo /$rSandra Jordan --$tEddie Arning : Texas folk artist /$rAlexander Sackton. 606 $aFolklore$2hilcc 606 $aDecorative arts$2hilcc 606 $aArt, Architecture & Applied Arts$2hilcc 606 $aSocial sciences$2hilcc 606 $aAnthropology$2hilcc 606 $aArt$2hilcc 606 $aFolk art$2fast$3(OCoLC)fst00928587 606 $aArt populaire$zTexas 606 $aFolk art$zTexas 607 $aTexas$2fast 615 0$aFolklore. 615 0$aDecorative arts. 615 0$aArt, Architecture & Applied Arts. 615 0$aSocial sciences. 615 0$aAnthropology. 615 0$aArt. 615 0$aFolk art. 615 0$aArt populaire 615 0$aFolk art 676 $a390 s 676 $a745/.09764 700 $aAbernethy$b Francis E$4auth 701 $aAbernethy$b Francis Edward$0862194 712 02$aTexas Folklore Society. 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910163547603321 996 $aFolk Art in Texas$92263961 997 $aUNINA 999 $aThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress LEADER 04216nam 22005775 450 001 9910350322703321 005 20251113185403.0 010 $a9789811393181 010 $a9811393184 024 7 $a10.1007/978-981-13-9318-1 035 $a(CKB)4100000009451839 035 $a(DE-He213)978-981-13-9318-1 035 $a(MiAaPQ)EBC5896945 035 $a(Perlego)3485679 035 $a(EXLCZ)994100000009451839 100 $a20190914d2019 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aChina Branding $eCases from Zhejiang /$fedited by Martin J. Liu, Jun Luo 205 $a1st ed. 2019. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (XV, 154 p. 42 illus., 29 illus. in color.) 311 08$a9789811393174 311 08$a9811393176 327 $aCase 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the ?ZhejiangMade? Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida?s Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building. 330 $aThis book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the ?ZhejiangMade? brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process. Martin J. Liu is a Professor of Marketing and Innovation and Associate Dean for Research and Knowledge Exchange at Nottingham University Business School China. Martin has led the development of the ?Zhejiang Provincial Branding Academy?, a research and education platform co-founded by UNNC and the Zhejiang Provincial Government in China. Jun Luo is an Assistant Professor of Marketing & Entrepreneurship at Nottingham University Business School China. Her research focuses on services marketing. Her co-authored research work has appeared in both marketing and management journals, including Journal of Business Research,International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research. . 606 $aAsia$xEconomic conditions 606 $aBranding (Marketing) 606 $aConsumer behavior 606 $aAsian Economics 606 $aBranding 606 $aConsumer Behavior 615 0$aAsia$xEconomic conditions. 615 0$aBranding (Marketing). 615 0$aConsumer behavior. 615 14$aAsian Economics. 615 24$aBranding. 615 24$aConsumer Behavior. 676 $a330.0095 702 $aLiu$b Martin J$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aLuo$b Jun$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910350322703321 996 $aChina Branding$91939029 997 $aUNINA