LEADER 03842nam 22005052 450 001 996216726603316 005 20151109030845.0 010 $a1-139-81687-X 010 $a1-139-00075-6 035 $a(CKB)1000000000820136 035 $a(SSID)ssj0000371558 035 $a(PQKBManifestationID)11280860 035 $a(PQKBTitleCode)TC0000371558 035 $a(PQKBWorkID)10380075 035 $a(PQKB)10347872 035 $a(UkCbUP)CR9781139000758 035 $a(PPN)17644386X 035 $a(EXLCZ)991000000000820136 100 $a20110114d2005|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 04$aThe Cambridge companion to ancient Greek law /$fedited by Michael Gagarin, David Cohen$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2005. 215 $a1 online resource (xiii, 480 pages) $cdigital, PDF file(s) 225 1 $aCambridge companions to the ancient world 300 $aTitle from publisher's bibliographic system (viewed on 09 Nov 2015). 311 $a0-521-52159-9 311 $a0-521-81840-0 327 $gIntroduction /$rDavid Cohen --$gPART 1: LAW IN GREECE --$tThe unity of Greek law /$rMichael Gagarin --$tWriting, law, and written law /$rRosalind Thomas --$tLaw and religion /$rRobert Parker --$tEarly Greek law /$rMichael Gagarin --$gPART 2: LAW IN ATHENS I: PROCEDURE --$tLaw and oratory at Athens /$rS.C. Todd --$tRelevance in Athenian courts /$rAdriaan Lanni --$tDifferentiated rhetorical strategies in the Athenian courts /$rLene Rubinstein --$tThe role of the witness in Athenian law /$rGerhard Thu?r --$tTheories of punishment /$rDavid Cohen --$tThe rhetoric of law in fourth-century athens /$rHarvey Yunis --$gPART 3: LAW IN ATHENS II: SUBSTANTIVE LAW --$tCrime, punishment, and the rule of law in classical Athens /$rDavid Cohen --$tGender, sexuality, and law /$rEva Cantarella --$tFamily and property law /$rAlberto Maffi --$tAthenian citizenship law /$rCynthia Patterson --$tCommercial law /$rEdward E. Cohen --$gPART 4: LAW OUTSIDE ATHENS --$tThe Gortyn laws /$rJohn Davies --$tGreek law in foreign surroundings: continuity and development /$rHans-Albert Rupprecht --$tGreek law in the Hellenistic Perios: family and marriage /$rJoseph Me?le?ze Modrzejewski --$gPART 5: OTHER APPROACHES TO GREEK LAW --$tLaw, attic comedy, and the regulation of comic speech /$rRobert W. Wallace --$tGreek tragedy and law /$rDanielle Allen --$tLaw and political theory /$rJosiah Ober --$tLaw and nature in Greek thought /$rA.A. Long. 330 $aThis Companion volume provides a comprehensive overview of the major themes and topics pertinent to ancient Greek law. A substantial introduction establishes the recent historiography on this topic and its development over the last 30 years. Many of the 22 essays, written by an international team of experts, deal with procedural and substantive law in classical Athens, but significant attention is also paid to legal practice in the archaic and Hellenistic eras; areas that offer substantial evidence for legal practice, such as Crete and Egypt; the intersection of law with religion, philosophy, political theory, rhetoric, and drama, as well as the unity of Greek law and the role of writing in law. The volume is intended to introduce non-specialists to the field as well as to stimulate new thinking among specialists. 410 0$aCambridge companions to the ancient world. 606 $aLaw, Greek 615 0$aLaw, Greek. 676 $a340.5/38 702 $aGagarin$b Michael 702 $aCohen$b David$g(David J.), 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a996216726603316 996 $aCambridge companion to ancient Greek law$9721341 997 $aUNISA LEADER 04432nam 2200649Ia 450 001 9910826982203321 005 20200520144314.0 010 $a1-282-68709-3 010 $a9786612687099 010 $a1-4443-1922-1 010 $a1-4443-1923-X 035 $a(CKB)2550000000005969 035 $a(EBL)477878 035 $a(OCoLC)604994282 035 $a(SSID)ssj0000354393 035 $a(PQKBManifestationID)11251110 035 $a(PQKBTitleCode)TC0000354393 035 $a(PQKBWorkID)10314072 035 $a(PQKB)11713883 035 $a(MiAaPQ)EBC477878 035 $a(MiAaPQ)EBC4040882 035 $a(MiAaPQ)EBC5059052 035 $a(Au-PeEL)EBL477878 035 $a(CaPaEBR)ebr10361031 035 $a(EXLCZ)992550000000005969 100 $a20090805d2010 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe land of Ionia $esociety and economy in the Archaic period /$fAlan M. Greaves 205 $a1st ed. 210 $aChichester, West Sussex ;$aMalden, MA $cWiley-Blackwell$d2010 215 $a1 online resource (287 p.) 300 $aDescription based upon print version of record. 311 $a1-119-02556-7 311 $a1-4051-9900-8 320 $aIncludes bibliographical references and index. 327 $aTHE LAND OF IONIA: Society and Economy in the Archaic Period; Contents; Illustrations; Tables; Preface; Acknowledgments; Prologue; 1: Finding Ionia; Introduction; The Source Materials; Excavation and Publication; Conclusions; 2: Constructing Classical Archaeologies of Ionia; Introduction; Traditional Approaches to Classical Archaeology in Ionia; The German and Turkish "Schools" of Archaeology; Annaliste Perspectives on Archaeology; A New Approach to the Land of Ionia; Conclusions; 3: A Dynamic Landscape; Introduction; Ionia's Geographical Zones; Landscape Dynamism 327 $aThe Ionian Landscape and Ionian Identity Conclusions; 4: The Wealth of Ionia; Introduction; Modes of Primary Production; Modes of Processing; Modes of Exchange; Ionia and World Systems; Conclusions; 5: The Cities of Ionia; Introduction; A Brief Survey of the Ionian Cities; Other Settlements in Ionia; The Size and Distribution of Poleis within Ionia; Franc?ois de Polignac in Ionia; The City and Ionian Identity; Conclusions; 6: The Ionians Overseas; Introduction; Source Materials; Interpreting the Evidence; Colonial Interactions; Models of Ionian Colonization; Conclusions; 7: The Ionians at War 327 $aIntroduction Geographical Settings; Archaeological Contexts and Materials; Literary Sources; Discussion: Issues in Source Materials; The Fortification of Ionia; Naval Warfare; Mercenaries; Conclusions; 8: Cults of Ionia; Introduction; Geographical Evidence; Archaeological Evidence; Literary and Epigraphic Evidence; Discussion of Source Materials; The Sacred Ways of Ionia; "Foreign" Influences on Ionian Cult; Burial Practices in Ionia; Conclusions; 9: The Ornaments of Ionia; Introduction; "Art" and Landscape; Ionia's Lost "Art" Treasures; "Art" and Literature 327 $a"Connoisseurship" of Ionian Pottery"Reading" Ionian "Art"; Conclusions; 10: Who were the Ionians?; Introduction; Herodotos' Ionia; The Myth of the Ionian Migration; Ionian Identity and Archaeology; Conclusions; Epilogue; Glossary of ancient Greek [and modern Turkish] terms used in the text; Bibliography; Index 330 $aIncorporating over a century of archaeological research, Greaves offers a reassessment of Archaic Ionia that attempts to understand the region within its larger Mediterranean context and provides a thematic overview of its cities and people.Seeks to balance the Greek and Anatolian cultural influences at work in Ionia in this important period of its history (700BC to the Battle of Lade in 494BC)Organised thematically, covering landscape, economy, cities, colonisation, warfare, cult, and art Accesses German and Turkish scholarship, presenting a useful point of entry 606 $aExcavations (Archaeology)$zTurkey$zIonia 607 $aIonia$xCivilization 607 $aIonia$xAntiquities 615 0$aExcavations (Archaeology) 676 $a939/.23 700 $aGreaves$b Alan M.$f1969-$0284110 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910826982203321 996 $aThe land of Ionia$91757471 997 $aUNINA LEADER 04574oam 2200733 c 450 001 9910163127403321 005 20260102090118.0 010 $a9783864969355 010 $a3864969352 010 $a9783864969362 010 $a3864969360 010 $a9783864969348 010 $a3864969344 024 3 $a9783864969355 035 $a(CKB)3710000000721465 035 $a(MiAaPQ)EBC4424534 035 $a(MiAaPQ)EBC6017619 035 $a(Au-PeEL)EBL6017619 035 $a(OCoLC)1193117304 035 $a(UVK Verlag)9783864969355 035 $a(Narr)9783864969355 035 $a(EXLCZ)993710000000721465 100 $a20260102d2016 uy 0 101 0 $ager 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aInternationales Marketing $eManagement konkret /$fManfred Perlitz, Randolf Schrank, Andreas Becker 205 $a1st ed. 210 $aTübingen$cUVK Verlag$d2016 215 $a1 online resource (74 pages) $cillustrations, tables 225 0 $aManagement konkret 300 $a[1. Auflage] 311 08$a9783867645980 311 08$a3867645981 327 $aCover -- Manfred Perlitz, Randolf Schrank, Andreas Becker: Internationales Marketing. Der Marketing-Mix im globalen Umfeld. Management konkret -- Impressum -- Vorwort -- Inhaltsverzeichnis -- 1 Grundausrichtung des internationalen Marketings -- 2 Internationale Produktpolitik -- 3 Internationale Preispolitik -- 3.1 Preisstrategien -- 3.2 Zahlungs- und Lieferbedingungen -- 3.3 Kostenorientierte Preisfestlegung im Ausland -- 3.4 Konkurrenzorientierte Preisfestlegung im Ausland -- 3.5 Kundenorientierte Preisfestlegung im Ausland -- 3.6 Einfluss staatlicher Regulierungen auf die Preisfestlegung im Ausland -- 3.7 Einfluss von Wechselkurs- und Inflationsentwicklungen auf die Preisfestlegung im Ausland -- 3.8 Verrechnungspreise zwischen inla?ndischer Muttergesellschaft und ausla?ndischer Tochtergesellschaft -- 4 Internationale Kommunikationspolitik -- 4.1 Kommunikationspolitische Strategien -- 4.1.1 Standardisierung der internationalen Kommunikationsstrategie -- 4.1.2 Differenzierung der internationalen Kommunikationsstrategie -- 4.1.3 Internationale Dachkampagnenstrategie -- 4.2 Instrumente der internationalen Kommunikationspolitik -- 4.2.1 Werbung -- 4.2.2 Personal Selling -- 4.2.3 Messen -- 4.2.4 O?ffentlichkeitsarbeit im internationalen Unternehmen -- 4.2.5 Sponsoring und Product-Placement im internationalen Unternehmen -- 4.2.6 Direkt-Marketing im internationalen Unternehmen -- 4.2.7 Die unterschiedliche Bedeutung der einzelnen Instrumente -- 5 Internationale Vertriebspolitik -- 5.1 Wahl der Vertriebswege im Ausland -- 5.2 Auswahl der Vertriebsorgane im Ausland -- 5.3 Besonderheiten der internationalen Vertriebslogistik -- 6 Einfluss des Internets auf den Marketing-Mix in internationalen Unternehmen -- 6.1 Bedeutung des Internets fu?r die internationale Unternehmung -- 6.2 Einfluss des Internets auf die internationale Produktpolitik. 327 $a6.3 Einfluss des Internets auf die internationale Preispolitik -- 6.4 Einfluss des Internets auf die internationale Kommunikationspolitik -- 6.5 Der Einfluss des Internets auf die internationale Vertriebspolitik -- Fallstudie: Weltweite Markenfu?hrung am Beispiel der Heidelberger Druckmaschinen AG -- Literaturverzeichnis -- Stichwortverzeichnis. 330 $aIm Zuge der Entwicklung einer Internationalisierungsstrategie ist die Berücksichtigung des Marketings als Schnittstelle zwischen Unternehmen und Kunden von zentraler Bedeutung. In diesem Buch werden die vier Dimensionen des Marketing-Mix im Hinblick auf die internationale Ausrichtung behandelt: Produkt-, Preis-, Kommunikations- und Vertriebspolitik. Zudem wird der Einfluss des Internets auf diesen Mix beleuchtet. 606 $aBWL 606 $aKommunikationspolitik 606 $aMarketing 606 $aMarketingmix 606 $aPreispolitik 606 $aProduktpolitik 606 $aVertriebspolitik 615 4$aBWL 615 4$aKommunikationspolitik 615 4$aMarketing 615 4$aMarketingmix 615 4$aPreispolitik 615 4$aProduktpolitik 615 4$aVertriebspolitik 676 $a658.8 700 $aPerlitz$b Manfred$4aut$01205388 702 $aSchrank$b Randolf$4aut 702 $aBecker$b Andreas$4aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910163127403321 996 $aInternationales Marketing$92781602 997 $aUNINA