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200 10$aNascar, Sturgis, and the new economy of spectacle /$fby Daniel Krier, William J. Swart
210  1$aLeiden ;$aBoston :$cBrill,$d[2017]
215   $a1 online resource (239 pages) $cillustrations, maps
225 0 $aStudies in critical social sciences ;$vv. 92
311   $a90-04-30060-0 
320   $aIncludes bibliographical references and index.
327   $aPreliminary Material -- A Historical Sociology of Spectacle: Economics and the Changing Modalities of the Carnivalesque -- Economies of Spectacle and Micro-primitive Accumulation: A Tale of Two Cities -- The Structure of Economies of Spectacle -- Paying to See: Spectator Markets, the Outlaw Biker Legend and the Sturgis Motorcycle Rally -- Paying to be Seen: Sponsorship Markets, Branding, and the Management of Legends -- Paying to be Seen Enjoying: Trophy Markets, Display, and Surplus Enjoyment -- Dark Spectacle: Authoritarianism and the Aestheticization of Economics -- The Future of Economic Spectacles: Virtual Augmentation and the Dialectics of Aura -- References -- Index.
330   $aNASCAR, Sturgis, and the New Economy of Spectacle maps the structure of economies of spectacle in stock car racing and large displacement motorcycle rallying. The book traces the historical development of economic spectacles and models the structural components and moving parts that sustain them. Economies of spectatorship emerge when activities and legends in the cultural commons are privatized or enclosed as immaterial property. Once privatized, a spectacular diegesis supports a triple-circuit of profit: spectatorship markets (payments to see), sponsorship markets (payments to be seen) and trophy markets (payments to be seen enjoying). Vivid illustrations of legendary action in NASCAR and carnivalesque displays at Sturgis reveal how spectator events function as intensive sites of profit-making in contemporary capitalism.
410  0$aStudies in Critical Social Sciences$v92.
606   $aMotorsports$xEconomic aspects$zUnited States
606   $aSports spectators$zUnited States
606   $aSports facilities$xEconomic aspects$zUnited States
606   $aSports$xEconomic aspects$zUnited States
608   $aElectronic books.
615  0$aMotorsports$xEconomic aspects
615  0$aSports spectators
615  0$aSports facilities$xEconomic aspects
615  0$aSports$xEconomic aspects
676   $a796.7
700   $aKrier$b Dan$f1965-$0967834
701   $aSwart$b William J$0967835
801  0$bNL-LeKB
801  1$bNL-LeKB
906   $aBOOK
912   $a9910163124403321
996   $aNascar, Sturgis, and the new economy of spectacle$92197989
997   $aUNINA