LEADER 02940nam 2200493 450 001 9910162827703321 005 20200806075647.0 010 $a1-119-07162-3 035 $a(CKB)3710000001025339 035 $a(MiAaPQ)EBC4790358 035 $a(JP-MeL)3000045871 035 $a(CaSebORM)9781119071648 035 $a(EXLCZ)993710000001025339 100 $a20170206h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aEmployer branding for dummies /$fRichard Mosely 205 $a1st edition 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons, Inc.,$d2017. 210 4$dİ2017 215 $a1 online resource (363 pages) $cillustrations, tables 225 1 $aFor dummies 300 $aIncludes index. 311 $a1-119-07164-X 311 $a1-119-07178-X 330 $aAttract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. 410 0$a--For dummies. 606 $aEmployees$xRecruiting 606 $aEmployee retention 615 0$aEmployees$xRecruiting. 615 0$aEmployee retention. 676 $a658.311 700 $aMosely$b Richard$01249915 702 $aSchmidt$b Lars 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910162827703321 996 $aEmployer branding for dummies$92896299 997 $aUNINA