LEADER 02490nam 2200565 a 450 001 9910480415903321 005 20170814173651.0 010 $a1-4522-2587-7 010 $a1-4522-2255-X 035 $a(CKB)2560000000090333 035 $a(EBL)997062 035 $a(OCoLC)809773884 035 $a(SSID)ssj0000705803 035 $a(PQKBManifestationID)12220002 035 $a(PQKBTitleCode)TC0000705803 035 $a(PQKBWorkID)10626913 035 $a(PQKB)11751480 035 $a(MiAaPQ)EBC997062 035 $a(OCoLC)809969724 035 $a(StDuBDS)EDZ0000085230 035 $a(EXLCZ)992560000000090333 100 $a20120521d2007 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPublic relations online$b[electronic resource] $elasting concepts for changing media /$fTom Kelleher 210 $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2007 215 $a1 online resource (185 p.) 300 $aDescription based upon print version of record. 311 $a1-4522-3821-9 311 $a1-322-30624-9 311 $a1-4129-1417-5 320 $aIncludes bibliographical references and index. 327 $aCover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author 330 8 $aThis book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people. 606 $aPublic relations$xComputer network resources 606 $aPublic relations$xData processing 608 $aElectronic books. 615 0$aPublic relations$xComputer network resources. 615 0$aPublic relations$xData processing. 676 $a659.202854678 700 $aKelleher$b Tom$g(Tom A.)$01054388 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910480415903321 996 $aPublic relations online$92486923 997 $aUNINA LEADER 03743nam 22006735 450 001 9910162706203321 005 20220223014648.0 010 $a0-300-22909-7 024 7 $a10.12987/9780300229097 035 $a(CKB)3710000001044028 035 $a(DE-B1597)548854 035 $a(DE-B1597)9780300229097 035 $a(OCoLC)1198932147 035 $a(MiAaPQ)EBC6894897 035 $a(Au-PeEL)EBL6894897 035 $a(EXLCZ)993710000001044028 100 $a20200915h20172017 fg 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLosing Small Wars $eBritish Military Failure in the 9/11 Wars /$fFrank Ledwidge 205 $aSecond Edition 210 1$aNew Haven, CT :$cYale University Press,$d[2017] 210 4$d©2017 215 $a1 online resource (352 p.) 311 08$a0-300-22751-5 327 $tFrontmatter --$tContents --$tPreface to the Second Edition --$tAcknowledgements --$tIntroduction --$tChapter 1. ?Ridiculous Expectations? --$tChapter 2. ?Defeated, Pure and Simple? --$tChapter 3. ?Where?s Helmand?? --$tChapter 4. Uncashed Cheques: Th e Helmand Endgame and Libya --$tChapter 5. Dereliction of Duty: Th e Generals and Strategy --$tChapter 6. Cracking On and Optimism Bias: British Military Culture and Doctrine --$tChapter 7. ?Tactics Without Strategy?? The Counterinsurgency Conundrum --$tChapter 8. Managing Violence: The Question of Force --$tChapter 9. Strangers in Strange Lands --$tChapter 10. Fixing Intelligence --$tChapter 11. Thinking to Win --$tConclusion --$tAbbreviations and Acronyms --$tNotes --$tSelect Bibliography --$tIndex 330 $aThis new edition of Frank Ledwidge?s eye-opening analysis of British involvement in Iraq and Afghanistan unpicks the causes and enormous costs of military failure. Updated throughout, and with fresh chapters assessing and enumerating the overall military performance since 2011?including Libya, ISIS, and the Chilcot findings?Ledwidge shows how lessons continue to go unlearned. ?A brave and important book; essential reading for anyone wanting insights into the dysfunction within the British military today, and the consequences this has on the lives of innocent civilians caught up in war.??Times Literary Supplement 606 $aAfghan War, 2001-2021$xCampaigns$zAfghanistan$zHelmand River Valley 606 $aAfghan War, 2001-2021$xParticipation, British 606 $aIraq War, 2003-2011$xCampaigns$zIraq$zBas?rah 606 $aIraq War, 2003-2011$xCampaigns$zIraq$zBa?rah 606 $aIraq War, 2003-2011$xParticipation, British 606 $aStrategic culture$zGreat Britain 606 $aHISTORY / Europe / Great Britain / General$2bisacsh 607 $aGreat Britain$xArmed Forces$xOperational readiness 607 $aGreat Britain$xMilitary policy$xHistory$y21st century 607 $aAfghanistan$zHelmand River Valley$2fast 607 $aGreat Britain$2fast 607 $aIraq$2fast 607 $aIraq$zBas?rah$2fast 608 $aHistory.$2fast 615 0$aAfghan War, 2001-2021$xCampaigns 615 0$aAfghan War, 2001-2021$xParticipation, British. 615 0$aIraq War, 2003-2011$xCampaigns 615 0$aIraq War, 2003-2011$xCampaigns 615 0$aIraq War, 2003-2011$xParticipation, British. 615 0$aStrategic culture 615 7$aHISTORY / Europe / Great Britain / General. 676 $a956.7044/3341 700 $aLedwidge$b Frank$4aut$4http://id.loc.gov/vocabulary/relators/aut$01038295 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910162706203321 996 $aLosing small wars$92459801 997 $aUNINA