LEADER 04159nam 2200493 450 001 9910162697303321 005 20230810001933.0 010 $a1-78478-659-4 010 $a1-78478-660-8 035 $a(CKB)3710000001044117 035 $a(MiAaPQ)EBC5177418 035 $a(MiAaPQ)EBC6107760 035 $a(Au-PeEL)EBL6107760 035 $a(OCoLC)971091954 035 $a(EXLCZ)993710000001044117 100 $a20180404h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aStorytelling $ebewitching the modern mind /$fChristian Salmon ; translated by David Macey 210 1$aLondon, [England] ;$aNew York :$cVerso,$d2017. 210 4$dİ2017 215 $a1 online resource (131 pages) 311 $a1-78478-658-6 327 $aIntro -- Halftitle Page -- Title Page -- Copyright Page -- Contents -- Preface to the English-Language Edition -- Acknowledgments -- Introduction: The Magic of Narrative, or, the Art of Telling Stories -- The Storytelling Revival -- Narrative as Instrument of Control -- "Stories That Really Tell Us What America Can and Should Be About" -- A Worrying Proliferation -- 1. From Logo to Story -- Brands in Crisis -- Beneath the Swoosh, the Sweatshops -- What's in a Name? -- The Brand is a Story -- The "Narrative World" of Brands -- The Dream Society -- 2. The Invention of Storytelling Management -- A Story For Our Times -- The Silence of the Start-Ups -- A History of Silence -- "Don't Keep Quiet: Tell Stories" -- Management Theorists and the "Narrative Turn" -- Telling Stories About Work -- The Magical Fables of Capitalism's Gurus -- Gurus, Purveyors of Managerial Fashion -- Shakespeare on Management -- 3. The New "Fiction Economy" -- India's Call Centers and the Globalization of Minds -- The Souls of the Outsourced -- The "Fictionalization" of Workplace Relations -- Emotional Capitalism's New Authority Model -- Fictions About Companies or Fictional Companies? -- The Destructuring Effects of the Apologia for Permanent Change -- Storytelling's Response -- 4. The Mutant Companies of New-Age Capitalism -- Managing Removals at Renault -- Computer-Assisted Storytelling -- "Storytelling Companies" -- Enron: A Fabulous Story From Wall Street -- Stories: The Financial Manager's Best Currency -- 5. Turning Politics Into a Story -- Ashley's Story -- A 9/11 Family -- "They Produce a Narrative, We Produce a Litany" -- Power Through Narrative -- The Great Communicator Reagan, and his Disciples Clinton and Sarkozy -- Postmodern Presidents -- Watergate and the Coming of the Spin Doctors -- Creating a Counter-Reality -- Scheherazade's Strategy. 327 $a6. Telling War Stories -- Virtual Warfare in Baghdad -- From Cold War to Fake War -- The Issue of "Realism" -- "Do We Have the Right Story?" -- The "Story Drive" Project -- "Weapons of Mass Distraction" -- War: A Counter-Narrative -- Hollywood and the Pentagon Work Together -- 24: Fiction Normalizes States of Emergency -- 7. The Propaganda Empire -- "We're An Empire ... And We Create Our Own Reality" -- From Propaganda to Infotainment -- Fox News: A Mutation in the History of the Media -- The Lie Industry -- A Magician at Headquarters -- From Uncle Ben's to Uncle Sam -- Storytelling as Propaganda -- "Fire in the Mind" -- Afterword: Obama in Fabula -- Stories Degree Xerox -- Hillary Clinton's Cojones -- Sister Sarah and Sexy Palin -- Obama's Magic Square -- Politics' "Second Life" -- Obama's Narrator -- The Politics of Signs -- A Strategist Appeals to the American Unconscious -- Notes. 606 $aStorytelling$xEconomic aspects 606 $aStorytelling$xPolitical aspects 606 $aCommunication in marketing 615 0$aStorytelling$xEconomic aspects. 615 0$aStorytelling$xPolitical aspects. 615 0$aCommunication in marketing. 676 $a809.93358 700 $aSalmon$b Christian$0565406 702 $aMacey$b David 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910162697303321 996 $aStorytelling$92857835 997 $aUNINA