LEADER 02952oam 2200445zu 450 001 9910161638803321 005 20210807002141.0 010 $a0-8031-5690-1 035 $a(CKB)3170000000045474 035 $a(SSID)ssj0000803001 035 $a(PQKBManifestationID)11438427 035 $a(PQKBTitleCode)TC0000803001 035 $a(PQKBWorkID)10806162 035 $a(PQKB)10914908 035 $a(NjHacI)993170000000045474 035 $a(EXLCZ)993170000000045474 100 $a20160829d2007 uy 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aInternational Consumer Product Testing Across Cultures and Countries 210 31$a[Place of publication not identified]$cAmerican Society for Testing & Materials$d2007 215 $a1 online resource (181 pages) 225 1 $aASTM manual series ;$v55 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8031-4264-1 327 $aGeneral principles -- Individual documents. 330 $aDivided into two distinct sections, this new online product discusses 1. General Principles of issues involved in the planning, design, and execution of international consumer product tests across cultures and countries (cross-cultural consumer research tests), and the data analysis and interpretation of the results. This document addresses the unique situations involved in the design and execution of tests conducted with different cultures or in foreign countries. Special consideration is given to language issues, questionnaire design, and test execution based on key cultural differences among countries. This document provides insights into: ? Government regulations ? Customs and culture ? Test design, planning, and execution ? Questionnaire issues, attributes, scales, and validation ? Participants, test staff, and test administration ? Multi-country/culture approach ? Data issues, including raw data and data analysis ? Case studies 2. Individual documents (which can be purchased for $25 each) focus on country-specific testing information, caveats, and scenarios. While some specifics and examples are provided throughout the General Principles document, explicit examples and country information are provided in the country specific documents. Specific issues are addressed relative to each of these countries: Argentina, Brazil, Canada, China, France, India, Japan, Korea, Mexico, Netherlands, New Zealand/Australia, Philippines, Poland, Spain, Thailand, United Kingdom, and United States. 410 0$aASTM manual series ;$v55. 606 $aCommercial products$xTesting 615 0$aCommercial products$xTesting. 676 $a004.21 700 $aAlejandra$b Muntilde$0946627 801 0$bPQKB 906 $aBOOK 912 $a9910161638803321 996 $aInternational Consumer Product Testing Across Cultures and Countries$92138712 997 $aUNINA