LEADER 04489nam 22006374a 450 001 9910144387103321 005 20170809161017.0 010 $a1-282-13682-8 010 $a9786612136825 010 $a0-470-29013-7 010 $a0-470-28999-6 035 $a(CKB)1000000000687187 035 $a(EBL)468751 035 $a(OCoLC)647764675 035 $a(SSID)ssj0000354057 035 $a(PQKBManifestationID)11233154 035 $a(PQKBTitleCode)TC0000354057 035 $a(PQKBWorkID)10302231 035 $a(PQKB)11254334 035 $a(MiAaPQ)EBC468751 035 $a(EXLCZ)991000000000687187 100 $a20040728d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aConcept research in food product design and development$b[electronic resource] /$fHoward R. Moskowitz, Sebastiano Porretta, Matthias Silcher 205 $a1st ed. 210 $aAmes, Iowa $cBlackwell Pub.$d2005 215 $a1 online resource (612 p.) 300 $aDescription based upon print version of record. 311 $a0-8138-2424-9 320 $aIncludes bibliographical references and index. 327 $aConcept Research in Food Product Design and Development; Table of Contents; How the Book Was Born-Sebastiano's Tale; Preface; 1 The Business Environment and the Role of Concept Research in that Environment; Part I Nuts and Bolts, Raw Materials, and Ratings; 2 Single Benefits Screening (Promise Testing) and More Complex Concept Testing; 3 Ideation Strategies and Their Deployment in Concept Development; 4 From Questions and Scales to Respondents and Field Execution; Part II Experimental Designs, Graphics, Segments, and Markets 327 $a5 Systematic Variation of Concept Elements and the Conjoint-analysis Approach6 Concepts as Combinations of Graphics; 7 Segmentation Approaches, Results, and the Differential Importance of Categories; 8 International Research and Transnational Segmentation; Part III Advanced Analytics; 9 Believing the Results: Reliability and Validity; 10 Response Time as a Dependent Variable in Concept Research; 11 Children Compared with Adults; 12 Pricing Issues in Early-stage Concept Research; 13 Analyzing a Study: Casual-dining Restaurant; 14 Creating Products from Concepts and Vice Versa 327 $a15 Exploratory Modeling and Mapping, Simulating New Combinations, and Data MiningPart IV Putting the Approaches to Work; 16 Developing from the Ground Up: Self-authoring Systems for Text and Package Concepts; 17 Deconstruction and Competitive Intelligence; 18 Bottom-up Innovation: Creating Product Concepts from First Principles; 19 Creating a Cyberspace Innovation Machine; Part V Databasing; 20 Creating an Integrated Database from Concept Research: The It! Studies; 21 Highlights and Insights from the It! Studies: Crave It! and Eurocrave; 22 Highlights and Insights from the Drink It! Study 327 $a23 Understanding Brand Names in Concepts24 Emotion in Concepts; Part VI The Grand Overview; 25 Concept Development and the Consumer-insights Business; 26 Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research; 27 Two Views of the Future: Structured Informatics and Research Unbound; Index 330 $aConcepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called "fuzzy front e 606 $aFood$xSensory evaluation 606 $aCommercial products$xTesting 608 $aElectronic books. 615 0$aFood$xSensory evaluation. 615 0$aCommercial products$xTesting. 676 $a664 676 $a664.072 700 $aMoskowitz$b Howard R$0305876 701 $aPorretta$b Sebastiano$076133 701 $aSilcher$b Matthias$0953623 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910144387103321 996 $aConcept research in food product design and development$92156272 997 $aUNINA LEADER 01345nam 2200385I 450 001 9910711425603321 005 20181015153922.0 035 $a(CKB)5470000002483788 035 $a(OCoLC)1056961722 035 $a(EXLCZ)995470000002483788 100 $a20181015j201704 ua 0 101 0 $aeng 135 $aurmn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aComputational investigation of a pitch-oscillating canard on lift enhancement and tip vortex mitigation /$fby Joseph D Vasile 210 1$aAberdeen Proving Ground, MD :$cUS Army Research Laboratory,$dApr 2017. 215 $a1 online resource (vi, 34 pages) $ccolor illustrations 225 1 $aARL-TR ;$v7995 300 $a"Apr 2017." 320 $aIncludes bibliographical references (pages 27-31). 606 $aComputational fluid dynamics 606 $aOscillations 608 $aTechnical reports.$2lcgft 615 0$aComputational fluid dynamics. 615 0$aOscillations. 700 $aVasile$b Joseph D.$01422145 712 02$aU.S. Army Research Laboratory, 801 0$bGPO 801 1$bGPO 906 $aBOOK 912 $a9910711425603321 996 $aComputational investigation of a pitch-oscillating canard on lift enhancement and tip vortex mitigation$93545529 997 $aUNINA LEADER 02471oas 2200925 a 450 001 9910160115303321 005 20260128110427.0 011 $a1440-0952 035 $a(OCoLC)45381897 035 $a(CONSER) 00242366 035 $a(CKB)954925545264 035 $a(DE-599)2019910-7 035 $a(EXLCZ)99954925545264 100 $a20001117a19849999 sy a 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAustralian journal of earth sciences 210 $a[Carlton South, Vic., Australia] $cBlackwell Science 215 $a1 online resource 300 $aRefereed/Peer-reviewed 300 $aPublished: Taylor & Francis, <2005->. 311 08$a0812-0099 606 $aEarth sciences$zAustralia$vPeriodicals 606 $aEarth sciences$vPeriodicals 606 $aGeology$zAustralia$vPeriodicals 606 $aGeology$vPeriodicals 606 $aSciences de la terre$zAustralie$vPe?riodiques 606 $aSciences de la terre$vPe?riodiques 606 $aGe?ologie$zAustralie$vPe?riodiques 606 $aGe?ologie$vPe?riodiques 606 $aEarth sciences$2fast$3(OCoLC)fst00900729 606 $aGeology$2fast$3(OCoLC)fst00940627 607 $aAustralia$2fast$1https://id.oclc.org/worldcat/entity/E39QbtfRv8PPH7gCqhkJ8DK8bM 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 615 0$aEarth sciences 615 0$aEarth sciences 615 0$aGeology 615 0$aGeology 615 6$aSciences de la terre 615 6$aSciences de la terre 615 6$aGe?ologie 615 6$aGe?ologie 615 7$aEarth sciences. 615 7$aGeology. 712 02$aGeological Society of Australia, 801 0$bMYG 801 1$bMYG 801 2$bOCLCQ 801 2$bF#A 801 2$bOCLCQ 801 2$bBUF 801 2$bOCLCA 801 2$bOCLCQ 801 2$bUKMGB 801 2$bOCLCQ 801 2$bAGL 801 2$bOCLCF 801 2$bOCLCO 801 2$bVT2 801 2$bOCLCQ 801 2$bDLC 801 2$bWT2 801 2$bRCE 801 2$bCAI 801 2$bOCLCQ 801 2$bWYU 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCQ 801 2$bAUD 801 2$bOCLCL 801 2$bUBY 906 $aJOURNAL 912 $a9910160115303321 996 $aAustralian journal of earth sciences$92092426 997 $aUNINA