LEADER 04335nam 2200637 450 001 9910159445803321 005 20170121154322.0 010 $a9781522522072$belectronic 010 $z9781522522065$bprint 024 7 $a10.4018/978-1-5225-2206-5 035 $a(CKB)3710000001018938 035 $a(MiAaPQ)EBC4786613 035 $a(CaBNVSL)gtp00566762 035 $a(OCoLC)968243602 035 $a(IGIG)00172772 035 $a(EXLCZ)993710000001018938 100 $a20170116d2017 fy 0 101 0 $aeng 135 $aurbn||||m|||a 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aPromotional strategies and new service opportunities in emerging economies /$fVipin Nadda, Sumesh Dadwal and Roya Rahimi [editors] 210 1$aHershey, Pennsylvania :$cBusiness Science Reference,$d2017. 210 4$dİ2017 215 $aPDFs (417 pages) 225 1 $aAdvances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,$x2327-5529 311 $a1-5225-2206-9 320 $aIncludes bibliographical references and index. 327 $aService sector and antecedents of marketing strategies for emerging markets: a case of Indian market / Sumesh Singh Dadwal -- Social innovation practices in services for sustainable consumption: the case of Turkey / Banu Atrek, Burcu Ilter -- Competitive strategies in retailing in emerging economies: evidence from Turkey / Faruk An?l Konuk -- Service risk management in emerging economies / Yilmaz Akgunduz -- Augmented reality for tourism service promotion in Iran as an emerging market / Neda Shabani, Azizul Hassan -- Issues in service marketing in emerging economies / Mahmood Ali, Arvind Upadhyay, Vikas Kumar -- Managing innovation in the service sector in emerging markets / Husam Awadalla -- Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies / Sajad Rezaei, Rona Chandran, Yoke Moi Oh -- Engagement with online customers in emerging economies: the power of online brand communities and social networking sites / Esra Ar?kan -- Technology-enabled experiential marketing: promotional strategies towards new service opportunities / Thorben Haenel, Wilhelm Loibl, Hui Wang -- Understanding the relationship between culture and sensory marketing in developing strategies and opportunities in emerging economies: a cross-cultural study / Abdulelah Althagafi, Mahmood Ali -- Adoption and acceptance of online banking: a comparative study of UK and Nigeria retail banks / Abimbola Dada -- Using internet: a mechanism to develop market share / S. Fatemeh Mostafavi Shirazi -- Always on: managing online communities in a 24/7 society / Sarah Williams. 330 3 $a"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry"--Provided by publisher. 410 0$aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series. 606 $aService industries$zDeveloping countries$xMarketing 606 $aSales promotion$zDeveloping countries 606 $aCustomer relations$xDeveloping countries$xManagement 610 $aOnline retailing 610 $aSelf-service technologies 610 $aService marketing 610 $aService risk management 610 $aSupply chain management 610 $aSustainable consumption 615 0$aService industries$xMarketing. 615 0$aSales promotion 615 0$aCustomer relations$xDeveloping countries$xManagement. 676 $a658.8 700 $aNadda$b Vipin$01220228 702 $aNadda$b Vipin 702 $aDadwal$b Sumesh 702 $aRahimi$b Roya 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910159445803321 996 $aPromotional strategies and new service opportunities in emerging economies$92821919 997 $aUNINA