LEADER 02381oam  2200601   450 
001 9910159445003321
005 20190911103516.0
010   $a9781522517948$belectronic
010   $z9781522517931$bprint
024 7 $a10.4018/978-1-5225-1793-1
035   $a(OCoLC)968243501
035   $a(MiFhGG)GVRL02WA
035   $a(EXLCZ)993710000001018946
100   $a20161229h20172017  uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aAdvertising and branding $econcepts, methodologies, tools, and applications /$fInformation Resources Management Association
210  1$aHershey, PA :$cBusiness Science Reference,$d[2017]
210  4$d?2017
215   $a1 online resource (3 volumes (xxi, 1806, xxxi pages)) $cillustrations (some color)
225 1 $aPremier reference source
225 0 $aGale eBooks
311   $a1-5225-1793-6 
320   $aIncludes bibliographical references and index.
327   $aFundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and applications -- Organizational and social implications -- Managerial implications -- Emerging trends.
330 3 $a"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher.
410  0$aPremier reference source.
606   $aAdvertising
606   $aMarketing
606   $aBranding (Marketing)
610   $aBrand equity
610   $aBrand identity
610   $aCrowdsourcing
610   $aCustomer retention
610   $aDigital metrics
610   $aGlobal advertising
610   $aNew media
610   $aProduct development
610   $aSocial media
615  0$aAdvertising.
615  0$aMarketing.
615  0$aBranding (Marketing)
676   $a659.1
712 02$aInformation Resources Management Association,
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910159445003321
996   $aAdvertising and branding$92890822
997   $aUNINA