LEADER 04206nam 22006371 450 001 9910158565603321 005 20170629172039.0 010 $a1-4742-7386-6 010 $a1-4742-7385-8 010 $a1-4742-7383-1 024 7 $a10.5040/9781474273862 035 $a(CKB)3710000001010707 035 $a(MiAaPQ)EBC4786287 035 $a(OCoLC)968151189 035 $a(UtOrBLW)bpp09261788 035 $a(MiAaPQ)EBC6163525 035 $a(UtOrBLW)BP9781474273862BC 035 $a(EXLCZ)993710000001010707 100 $a20180409d2017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Semiotics of X $echiasmus, cognition and extreme body memory /$fJamin Pelkey 210 1$aLondon ;$aNew York :$cBloomsbury Academic, an imprint of Bloomsbury Publishing Plc,$d[2017] 215 $a1 online resource (xvi, 262 pages) $cillustrations 225 0 $aBloomsbury advances in Semiotics ;$v20 300 $aIncludes index. 311 $a1-350-08222-8 311 $a1-4742-7382-3 327 $aPaleo-gesture and the Vitruvian man -- Spread-eagle in sports and torture -- Spread-eagle brand marks -- Through the hourglass -- Semiotic squares and double-binds -- Foot fingers and arm thighs -- XXX: All alone in the solipsistic crowd -- XOXOXO: Figure meets ground. 330 $a"The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare. This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of "spread-eagle" as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world. Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as "chiasmus", a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world. The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think."--Bloomsbury Publishing. 606 $aAnthropological linguistics 606 $aLanguage and culture 606 $aNonverbal communication$xSocial aspects 606 $aSemiotics$xSocial aspects 606 $aSigns and symbols$xSocial aspects 606 $aVisual communication$xSocial aspects 606 $2Semiotics / semiology 615 0$aAnthropological linguistics. 615 0$aLanguage and culture. 615 0$aNonverbal communication$xSocial aspects. 615 0$aSemiotics$xSocial aspects. 615 0$aSigns and symbols$xSocial aspects. 615 0$aVisual communication$xSocial aspects. 676 $a302.2 686 $a801.2$2njb/09 686 $a302.2$2njb/09 700 $aPelkey$b Jamin R.$f1974-$01113457 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910158565603321 996 $aThe Semiotics of X$92786621 997 $aUNINA