LEADER 03386nam 2200505 450 001 9910158565103321 005 20170908131406.0 010 $a1-119-29174-7 010 $a1-119-29171-2 035 $a(CKB)3710000001010712 035 $a(MiAaPQ)EBC4783900 035 $a(DLC) 2016057120 035 $a(CaSebORM)9781119291701 035 $a(EXLCZ)993710000001010712 100 $a20170124h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDigital sense $ethe common sense approach to effectively blending social business strategy, marketing technology, and customer experience /$fTravis Wright, Chris J. Snook 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2017. 210 4$dİ2017 215 $a1 online resource (307 pages) $cillustrations (some color) 300 $aIncludes index. 311 $a1-119-29170-4 320 $aIncludes bibliographical references and index. 330 $aCompete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one?what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success. 606 $aInternet marketing 606 $aInternet advertising 606 $aDigital media 615 0$aInternet marketing. 615 0$aInternet advertising. 615 0$aDigital media. 676 $a658.8/72 700 $aWright$b Travis$01247567 702 $aSnook$b Chris J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910158565103321 996 $aDigital sense$92892005 997 $aUNINA