LEADER 02967nam 2200505I 450 001 9910158564803321 005 20210114143858.0 010 $a1-119-26404-9 010 $a1-119-26403-0 035 $a(CKB)3710000001010715 035 \\$a(Safari)9781119264026 035 $a(OCoLC)972351766 035 $a(JP-MeL)3000067925 035 $a(MiAaPQ)EBC4783861 035 $a(CaSebORM)9781119264026 035 $a(EXLCZ)993710000001010715 100 $a20170213d2017 uy 0 101 0 $aeng 135 $aurunu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aProduct management for dummies /$fBrian Lawley, Pamela Schure 205 $a1st edition 210 1$aHoboken, NJ :$cJohn Wiley and Sons,$d[2017] 210 4$dİ2017 215 $a1 online resource (1 volume) $cillustrations 225 1 $aFor dummies 311 $a1-119-26402-2 327 $aGetting started with product management -- Discovering, evaluating, and planning for great products and services -- Building and maximizing product success: from development to retirement -- Becoming a phenomenal product manager. 330 $aYour one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America?yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job?or simply aspire to break into a new role? Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is?and isn't?to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye?and this friendly, authoritative guide lifts the curtain on what it takes to succeed. 410 0$a--For dummies. 517 $aFor dummi 517 $aFor dummies 606 $aProduct management 615 0$aProduct management. 676 $a658.5/6 700 $aLawley$b Brian$01248578 702 $aSchure$b Pamela 801 0$bUMI 801 1$bUMI 906 $aBOOK 912 $a9910158564803321 996 $aProduct management for dummies$92893781 997 $aUNINA