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010   $a9781522519645$belectronic
010   $z9781522519638$bprint
024 7 $a10.4018/978-1-5225-1963-8
035   $a(OCoLC)973346726
035   $a(MiFhGG)GVRL02DD
035   $a(EXLCZ)993710000001001275
100   $a20170208h20172017  uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aSocial media performance evaluation and success measurements /$fMichael A. Brown Sr., Florida International University, USA [editor]
210  1$aHershey, PA :$cInformation Science Reference,$d[2017]
210  4$d?2017
215   $a1 online resource (xxvii, 294 pages) $cillustrations (some color)
225 1 $aAdvances in Social Networking and Online Communities (ASNOC) Book Series ;$v2328-1413
300   $a"Premier reference source"--Cover.
311   $a1-5225-1963-7 
320   $aIncludes bibliographical references and index.
327   $aSocial networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].
330 3 $a"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher.
410  0$aAdvances in social networking and online communities book series.
606   $aSocial media
606   $aOnline social networks
606   $aEmployees$xRating of
610   $aComputer mediated communications (CMC)
610   $aCrisis communication
610   $aReturn on investments
610   $aSocial networking and individual performance (SNIP)
610   $aSocial networking engagement
610   $aWeb 2.0
615  0$aSocial media.
615  0$aOnline social networks.
615  0$aEmployees$xRating of.
676   $a302.231
700   $aBrown$b Michael A.$cSr.,$096345
702   $aBrown$b Michael A.$cSr.,$f1956-
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910157529703321
996   $aSocial media performance evaluation and success measurements$92896024
997   $aUNINA