LEADER 04012nam 2200649 450 001 9910157409003321 005 20230125193227.0 035 $a(CKB)3710000000984891 035 $a(BEP)4773885 035 $a(OCoLC)968766928 035 $a(CaBNVSL)swl00407017 035 $a(MiAaPQ)EBC4773885 035 $a(CaSebORM)9781631571299 035 $a(EXLCZ)993710000000984891 100 $a20170114d2017 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDoing business in Russia $ea concise guide$hVolume I /$fAnatoly Zhuplev 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017. 215 $a1 online resource (xx, 103 pages) 225 1 $aInternational business collection,$x1948-2760 311 $a1-63157-128-1 311 $a1-63157-129-X 320 $aIncludes bibliographical references and index. 327 $a1. Internationalization of the company: strategic survival and success through competition and growth -- 2. Russia: attractiveness in a global perspective -- 3. Russia's main industries and their attractiveness for international business -- Index. 330 3 $aRussia is the world's largest geographic area, major economy, and important power in the global political-economic landscape. Over the past quarter century, following the landmark dissolution of the U.S.S.R., Russia has become a premier global marketplace despite remaining enigmatic and challenging. The book strives to serve as a concise guide in understanding Russia from an international business perspective. You will learn about strategic issues, business drivers, pros, cons, costs, and risks of international expansion. The coverage includes analytical tools, practical applications, sources of information, and assistance in international business research. These are followed by Russia's macroeconomic profile, drivers, strategic strengths and weaknesses in the comparative global context, including its international market attractiveness and primary opportunities for U.S. companies. The book examines Russia's main industries, their profiles, dynamics and business attractiveness, consumer trends, and marketing strategies. The discussion of Russia's regions covers regional subdivisions and economic profiles with the focus on the city of Moscow commanding top attractiveness from the domestic and international business perspective. The book covers the drivers and trends of the Russian small business sector and entrepreneurial business venturing. Despite the onslaught of capitalism and globalization, Russia retains its relationship-driven culture. The book provides insights in Russian culture by evaluating the determinants of Russian culture, its national profile in major global cross-cultural studies, and practical cultural applications in business, negotiations, and communications. The book's pedagogy includes critical information sources and skill development exercises and cases on doing business in Russia. 410 0$aInternational business collection.$x1948-2760 606 $aInvestments, Foreign$zRussia 606 $aInternational business enterprises$zRussia 607 $aRussia$xCommerce$y21st century 607 $aRussia$xEconomic conditions$y21st century 610 $abusiness 610 $acommerce 610 $aculture 610 $aentrepreneurship 610 $aindustries 610 $ainternational 610 $aMoscow 610 $aregions 610 $aRussia 610 $astrategy 610 $atrade 615 0$aInvestments, Foreign 615 0$aInternational business enterprises 676 $a338.947 700 $aZhuplev$b Anatoly$f1948-,$0910082 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910157409003321 996 $aDoing business in Russia$92036975 997 $aUNINA